Business Plan for ASOS: Feasibility Studies, Market Opportunities, and Vision

ENTERPRISE
AND
ENTREPRENEURSHIP

Table of Contents
◦ INTRODUCTION
◦ TASK
◦ Motivation for choice of business
◦ The process you went through to generate this business idea
◦ Feasibility studies conducted
◦ Details of the product/service to be offered
◦ Potential market opportunities
◦ Attractiveness of the industry
◦ Vision for business
◦ CONCLUSION
◦ REFERENCES

INTRODUCTION
Business plan is a map that outlines objectives of business
and along with this it provides a way to achieve the same.
Therefore the plan provides the details about the
marketing, financial and operational perspectives. This is
essential for analyzing the impact of external and internal
audience.

Motivation for choice of business
Introducing a business is not an easy task rather it requires certain to tactics. Therefore prior
considerations like money, hard work, patience and understanding the foundation of business
is to be involved. The reason to initiate a business of ASOS are-
◦ In order to have increased control over success
◦ In order to become own boss
◦ Sense of Accomplishment
◦ Enhancing Personal financial status