Transforming Customer Experience through New Technologies: A Case Study of Asos

Digital Business &
New Technologies

Table of Contents

Part 1................................................................................................................................................1
Introduction............................................................................................................................1
Why you deem this topic to be of importance........................................................................1
How this topic has developed.................................................................................................1
A detailed description of the technology used in this topic and what it is used for?.............2
What technological platforms and software are used in the topic e. What type of business and
organisation uses the technology?..........................................................................................2
How is it used as a business tool and is this effective?..........................................................3
Part 2................................................................................................................................................3
Relation to this course content and discussion on the nature of the relationship between digital
technologies and both old and newly emerging theories on business and management
structures and practices?.........................................................................................................3
Conclusion..............................................................................................................................5
References........................................................................................................................................6