ASOS Internet & Digital Marketing Strategy
9 Pages2847 Words355 Views
Added on 2020-01-07
ASOS Internet & Digital Marketing Strategy
Added on 2020-01-07
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INTERNET MARKETING
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Role of Internet Marketing.....................................................................................................3P2 Usage of Internet Marketing...................................................................................................4TASK 2............................................................................................................................................4P3 Benefits to customers of business using Internet Marketing..................................................4M1 Analysis of Benefits of internet Marketing...........................................................................5TASK 3............................................................................................................................................5P4 Benefits and opportunities of using Internet Marketing.........................................................5P5 Role of Internet marketing in success of Business.................................................................6M2 Analysis of Marketing Opportunities and Challenges..........................................................7TASK 4............................................................................................................................................8D1 Evaluation of effectiveness of Internet Marketing.................................................................8CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
INTRODUCTIONThrough internet a entrepreneur can drive strategies and generate the leads for the business by various marketing strategies like Social media marketing, Search engine optimization, Affiliate marketing, Email Marketing and many more. Through Internet marketing practices various startups have managed to create a good customer base for them and are working in order to get high engagement from every class of people. The present report deals with putting emphasis on evolution of internet as a marketing tool and various opportunities that it has created has been taken into(Kumar, Chattaraman and Henseler, 2013). For this purpose the organization undertaken here is ASOS.COM.TASK 1P1 Role of Internet MarketingInternet marketing has obviously been talked and written about a lot over the last tenyears and more. One of the aspects of most of these discussions that fascinates me is that InternetMarketing is usually talked about as if it is just a further marketing and sales channel, in linewith TV, Radio, Print media etc. This is very intriguing, because I think this is both right andwrong at the same time. Here is why. The Internet obviously enables a company to advertise andsell its products and services. For advertising, think banner ads (very reminiscent of print ads, bythe way). Obviously, you can also buy things online, Asos.com and others come to mind. Butthat is not all. In the old days, you would advertise, so that either people went out of their way(they called, they went to the shop) to go and get the product or that when they chanceencountered it (had to select one soap in the supermarket, chose one soap over the other) theyselected the product they felt better about(Patwardhan, Pandey and Dhume, 2014). Yes, youcould read magazines and reviews and try to form an opinion, but this was a difficult andlaborious process.Today, people go and check things out online (I admit, buying a burger, i.e impulsepurchases are somewhat different than considered purchases, like buying a PC). This means thatthe connection between advertising and product purchase is broken in many industries. Thismeans that regardless of where you advertise, the next step for the buyer is very likely to go
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