Aspects of Hospitality Provisions in Travel and Tourism
Added on 2020-01-28
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Hospitality Provisions inTravel and TourIndustry
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Examining the interrelationships between hospitality and wider travel and tourismbusinesses....................................................................................................................................1TASK 2............................................................................................................................................52.1 Analysing the implications of integration in the hospitality industry...................................52.2 Impact of integration on hospitality business........................................................................7TASK 3............................................................................................................................................93.1 Developing rationale for the selected project clearly justifying decisions linked to targetmarket..........................................................................................................................................93.2 Developing a business plan for Avon Travel Holiday........................................................11CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13Books and Journals...................................................................................................................13Online........................................................................................................................................14
INTRODUCTIONIn the present era of globalisation and modernisation, travel and tourism industry isshowing a rapid increase in its overall growth and development in its performance andproductivity. In lieu of this fact, the aspect of hospitality provision in the concerned industry isgaining tremendous importance. It has been regarded as the most important phenomenon in thetravel and tourism sector which allows the industry to achieve the leading heights of corporatesuccess in a very significant and appropriate way (Cant, Strydom and Jooste, 2012). After theeconomic crisis in 2008, people across different corners of the world were having a significantamount of disposable income in their hands which allowed them to spend a considerable amountof money in the travel and tourism sector in order to attain leisure and comfort time and to gainimmense mental satisfaction. With regard to this context, the said industry lays its prime concernover rendering premium and standard services to its core customers in an effective andimpressive way and it is because of this reason travel and tourism industry has become the fastestgrowing industry across the globe (Geraghty and Torres, 2011). Therefore, the present study will highlight the crucial and essential aspects of hospitalityprovisions in travel and tourism industry in service sector. The report will deal with analysing theimplications of integration to the hospitality industry along with its crucial impact on the suchbusiness operations. Furthermore, the study will also throw light on the interrelationshipsbetween hospitality and wider travel and tourism businesses. For attaining this objective, LondonMarriott Hotel West India Quay has been taken. The said hotel is one of the largest and luxuriousfive star hotel established in London. The hotel renders fascinating services to its core customerswith a view to achieve a strong and positive brand recognition across the globe. Thus, the reportwill help to gain detailed understanding regarding the hospitality provisions adopted by WestIndia Quay with a view to gain the highest level of customer satisfaction. TASK 11.1 Examining the interrelationships between hospitality and wider travel and tourism businessesThe term hospitality can be described as a generous, friendly and polite gesture of thehotel industry towards their customers. It mainly focuses on offering exotic entertainment alongwith impressive and highly satisfied services to its visitors and tourists either in a social orcommercial way (Minett, 2010). The hospitality industry lays its significant concern over closely1
accomplishing the rising needs, demands and requirements of its visitors in a highly suitable andeffective way. The term tourism, on the other hand can be described as the set of activities ofguests and visitors who are crucially identified as the most important customers. It focuses onsuch visitors who usually travel for shorter durations in order to attain comfort or leisure time orto participate in some corporate or business events (Perrott, 2011). It is usually interpreted that hospitality sector and tourism industries are often interrelatedwith each other. Hospitality industries deals with providing fascinating and impressive servicesto the travel and tourism sector which results the concerned industry to be considered as the coreprovider of major services to the tourism sector. Whether for attending some corporate events orto attain maximum comfort and leisure time, individuals from different corners of the world arespending huge amount of their income and time in travelling across the globe and staying in afive star hotel to maintain their overall standard of living in a highly significant and impressiveway (Jauhari, 2011). In the 21st century of modernisation, tourists and visitors nowadays focusestheir concern over attaining the maximum and potential benefits of the major services offered bythe hotel in context with the high price they pay for such hotel industry. It is because of thisreason, the provisions and aspects of hospitality sector plays a significant role. By impressivelyand politely acknowledging the guests and visitors, helps the hotel to gain maximum level ofcustomer satisfaction and enjoyment and also benefits the organisation to maintain a competitiveand winning edge in the tough traded global environment (Sharpley, 2013). Apart from this, themost crucial factors and provisions of hospitality would allow the travel and tourism industry tomaintain a strong brand identity by insisting the customers to visit the hotel over and again. In addition, besides offering all such major benefits to the travel industries, hospitalitysector renders a positive and strong assistance to its visitors by providing them with exotic andimmensely satisfied services in a highly significant and effective way. The most vital servicesprovided by hospitality industry to the travel and tour sector usually includes event planning,cruise line, transportation services and lodging and accommodation (Zainal, 2012). The rapidincrease in the said industry benefits the hospitality sector to develop and grow at an increasingpace in the hyper competitive international market. Furthermore, these two industries arecrucially and highly interrelated in a manner that both the industries seeks to offer fascinatingand attractive services which usually includes transportation, eating, lodging and accommodationfacilities in a very significant way (Usoro, 2010). Thus, by analysing the interrelationship2
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