Ask a question from expert
Aspects of Tour Operations Management : Report
22 Pages8010 Words241 Views
Added on 2020-01-16
Aspects of Tour Operations Management : Report
Added on 2020-01-16
BookmarkShareRelated Documents
Tour OperationsTour Operations ManagementJoel MambouPage1
ContentsIntroduction:................................................................................................3i) Identify three trends which will be important to your company when it has to make decisions about producing and selling its own package holidays....................................................................................................3i) Assess the stages that would be involved in developing that type of package and also estimate the timescales involved so that your company will know when they can implement their new initiative..........7ii) Evaluation of different method of contracting for individual components of the package holiday........................................................8iii)Calculate, as the final stage of your research, the selling price of a package....................................................................................................9holiday using the attached itinerary & rates............................................9a) Evaluate the planning decisions that must be made for the design of a Tour Brochure for your company’s new package holidays..................11b) Assess of the Suitability of traditional brochure in comparison to E- Brochure.................................................................................................12B) Tactical decisions taken by my chosen mayor tour operator which is Thomas Cook..........................................................................................17
Tour OperationsIntroduction:This report gives a detail introduction about tour operator, types of tour operator and role of tour operator in tour industry. This report also provides a research based analysis of trends and development of tour industry and how tour operator plans different holiday packages and offer them to their customers. This report will also help in understanding the strategic and tactical decision making of tour operators. Cosmos travel agency a leading travel agency in United Kingdom, company is also takingsales agency for major airlines and tour operators. As a newly appointed marketing manager in I have to make a research on recent trends in tourism industry and on the basis of analysis of the research a business plan will be prepare to present to the board of director of the company so that company will decide and consider holiday packages to selling package holidays as an agent for major tour operators.Task 1i) Identify three trends which will be important to your company when it has to make decisions about producing and selling its own package holidays.Tour and travel industry is the main contributor in United Kingdom economy. There is tough competition available in the tour industry. To take the competitive advantage over rival’s company have to make new plans and strategies. Plans and strategies are based on research and analysis of recent trends and development in tourism industry. Presently UK’s tourism is booming because large number of domestic and international tourists is attracted towards London.Joel MambouPage3
(Source: http://0.s3.envato.com/files/90720290/preview/01_intro.__large_preview.png)Three major recent trends in this industry include:Wide product rangeAll-inclusive Mass MarketingThe organisation functioning in travel and tourism sector have to consider following three trends while making appropriate decisions:Digital advertisingNiche marketingCrowd sourcingii) Analyse the effects of these trends and developments on the tour operations industry in general.Tourism industry is playing a significant role in the United Kingdom economy. On the basis of recent trends there is huge potential for future growth in the market. According to the analysis made of recent trends anddevelopment in tourism industry it is found that London becomes a most favourable tourist destination place for overseas and domestic visitors.a)Wide product range: Now a day’s tour operators offer wide range of services in order to increase their sale. For example there is higher demand of package holidays, tour operator sale tour packages with attractive prices like theyoffer discount on the prices. Tour operators render different packages in order to attract large number of tourists. Visitors or overseas consumers attract towards those tour operators who offers wide varieties of serviceswith attractive offers.b) All-inclusive:Company can offer tour packages where it includes all types of cost related with each item and offers unit price for the package. All cost items include cost of air or other transport, land accommodation expenses, cost related with meal and sightseeing etc. This kind of
Tour Operationstour packages is suitable for professional and business personnel who are travelling for the business purpose with their families.b) Mass marketingIf tour operator advertises their services through mass marketing tool, then they can increase their sale. Mass marketing help tour operators in providing their services to every type of consumer whether it is middle men or highly rich profile. Tour operators adopt mass marketing tool for advertising its services and make appeal to wide varieties of customers.It increases the overall cost that resultsinto high rate tour packages, they need to prepare effective packages for every type of customers that require huge research and information related to the demand of the customers.If tour operator advertises their services through mass marketing tool, then they can increase their sale. Mass marketing help tour operators in providing their services to every type of consumer whether it is middle men or highly rich profile .Thus the recent trends in the tourist industry affect the whole industry in terms of money, in terms of job and in terms of competition. Inbound tourismIncrease in inbound tourism brings new opportunities for tour operators and travel industry. It will help in increasing the business of tourist operators. Increase in inbound tourism also brings job opportunities for youth and increases their living standard, which is the good sign of economic growth of the country. Inbound tourism provides economic benefits to the country. If the large number of tourist comes on the same destination to spend their holiday, then the place creates its value and become preferable tourist destination for future also. With development of tourism sector it will also benefit the business of hotel industry.Increase in inbound tourism adversely affect the need and want of the local residents as they need to pay higher amounts to meet out their necessities. Secondly it also impacts the environment as it increases the air pollution, noise pollution, etc.Domestic tourismDomestic tourism also gives equal contribution in the development of tourism industry. First of all, domestic industry gives its contribution to the country’s economy. If the resident tourist preferred the local city for their leisure time, then it will also affect the inbound tourism. There will be growth in domestic tour industry and it brings opportunities for tour operators. Domestic tourism alsohelps in expanding the restaurant and other businesses.There are some set of negative impact of increase in domestic tourism is that it increases the pollution level, increase in Joel MambouPage5
exploitation of natural resources, increase in crime rates and many more.Digital advertising: Be it televised commercials or internet banners and posters, digital marketing is present everywhere. Tour operators are currently focusing on social media websites and search engine optimisation techniques so that customers can be reached out without any sort of inconvenience. Digital radio, e-marketing tools and brand related websites are the basic platforms where company products and services can be marketed.Niche marketing: Specific set of audiences that are present in the market are considered as niche and this niche is targeted with specialised ads. This type of marketing is trending in areas where diversity in culture and heritage is vast. Tour operators track customers and their needs and requirements which automatically helps in formulating ads which are niche specific.Crowdsourcing: The power of customising advertisements according to convenience of users is considered as crowdsourcing. It is the growing trend in today's digital world. Competitions in which brand endorsement and sponsorships are involved is the technique of outsourcing. From 2007,this kind of advertising tool is trending and becoming popular amongst customers.iii) Building on i) and ii) make suggestions for the types of package my company should develop:For economic growth and profitability tour operators should plan and offer different tour packages to their customer. On the basis of recent trend there are many options of tour packages available to the company. This includes:a)Package Tour: For overseas visitor’s company may plan for the package tour. Package tour offers visitors two or more than two tourism services. The service covers period of more than 24 hours or includes overnight accommodation.A package includes:Transportation services through road, rail or air etc. from destination or to destination;Accommodation services includes hotel, guest house or cottageCompany can give option to its customers to design their shorter tour as per their requirement and customize their tour packages. If company provides this kind of attractive tour packages to its visitors, then it can bring economic benefit to the company. This package tour is suitable for afamily or visitors group.b)Escorted tour packages: Company can hire professional tour managers and organise escorted tour package for the visitors group.Company will get benefit from this escorted tours that it could not make any extra efforts to go to suppliers and other service providersfor the arrangement of other services. The whole arrangement is in
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Report on Tour Operations Managementlg...
|15
|4695
|43
Unit 14 tour operations management contentlg...
|17
|4362
|459
Tour Operations Management Table of Contentlg...
|15
|5273
|44
Tourist Operation Management - Trail-finders Ltdlg...
|17
|5581
|62
Tour Operation Management Assignment - LCB tourslg...
|9
|2665
|165
Tour Operations Management Trendslg...
|17
|4368
|435