Project Plan, Scope, Risk, and Success for Health and Fitness App Development

This report discusses the project plan, scope, risk, and success factors for developing a health and fitness app for ASTRA PLC. It covers topics such as project management, app design, social media integration, app customization, testing, and app launch. The report also highlights potential risks and measures for project success.

Assessment

Table of Contents
INTRODUCTION......................................................................................................................3
2.0 Project plan.......................................................................................................................3
3.0 Project scope....................................................................................................................4
4.0 Project risk.......................................................................................................................5
5.0 Project success.................................................................................................................5
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................8
Books & Journal:....................................................................................................................8

INTRODUCTION
This report will highlight about the project plan, project risk, project success and how
they are important in order to complete the research project ( Nguyen, 2017). This report is
based on Astra PLC, which is the small sized enterprise and deals in vitamin and minerals
based food supplements. They are aiming towards development of their business by
launching a new health and fitness app in next three months.
2.0 Project plan
Project plan is to be defined as part of project management which consists of use of
scheduled activities with Gantt charts to plan and report the progress in project. It is
important to plan a project in sequence and systematic manner so that goals are accomplished
So, Gantt chart is being used in order to plan the project for project. (Cen, 2019)
GANTT Chart- it is a type of a tool which is used with aim to scheduling and
planning all types of project and simplifies the complexity of projects to achieve objectives
within time period (Chiu, 2020).
The project is going to be initiated with analysing and identifying the aims and
objectives for developing the health and fitness application. Then related market information
will be obtained which will help him examining the needs of users and customers.
Furthermore, with the help of Gantt chart, activities related to the health and fitness
application will be allocated to team members. Information will be gained through reliable
level sources which may be beneficial for the App development.

3.0 Project scope
App design- The app is design consists of user interface and user experience in which
it focuses on the colour forms general look and the feel. The UX of the app focuses on actual
functionality and usability. So, this health and fitness application of ASTRA PLC will be user
friendly and will be able to run on any smart device.
Launch cost- The cost of developing this fitness app is $12, 500. It is because this
application consists of number of features and complexity of features is also high.
Social media integration-
Social media integration is to be defined as a use of social media platforms as a
marketing strategy for the development of business. To integrate with social media, hootsuit
easy solution for all the social media management needs as because this app is compatible
with over 35 social networks such as Facebook Twitter YouTube Instagram, Pinterest and
many more (Fernandes, 2018).
In app purchase
In app purchase refers to the additional or extra content all the subscription that is
purchased by users inside the application. There are different types of in app purchase such as
subscriptions consumer purchase and non-consumable to purchases. So, ASTRA PLC health
and fitness app will have the subscription for the additional features usage (Ifeanyi, 2019).
App customization
The app customisation can be done through many ways such as using data to segment
the users, use of push notification location based marketing.
Testing of app
Testing of the app is also important and this electrical and uses different types of
testing such as documentation functional, usability and user interface testing for the
application. With the help of testing it is easy for developers to determine whether the
application is working in proper manner or not.
Launch of app
The application will be within 3 months and it will be lost within the application store
of Google.

4.0 Project risk
Development of application is not easy and it also involves varieties of risk which are
needed to be properly identified. There are various types of potential risk which would be
impacted on the launch of the health and fitness app which are further discussed below-
Cost over runs
Cost overrun refers to increase of budget due to longer procedures or environment of
large resources. When these types of cost increase, it can also impact upon project
management. So in consideration of this health and fitness application, the cost can be
exceeded as because of the additional user interface options and services provided by this
application can makes it more expensive (Kerzner, 2017).
Delays in app design
Due to this on-going pandemic situation of covid-19, the application design can be
delayed due to the finding of reliable resources for the development of app. Due to delays in
application design; it will be difficult to carry out the further processes (Kerzner, 2018).
Competition from other apps-
Health and fitness application are important for every individual as they guides how
the body is functioning it is performing well or not. There are many organisations and
competitors in the market who have already developed the health and fitness applications. So,
these applications also have many computers in the market like Map My Run, Fitness Buddy
etc. In order to deal with the computers this new health and fitness application will focus on
improving of user interface and providing more features to its users that will help them to use
the application efficiently.
5.0 Project success
It is important to determine the project success as because it helps in analysing
whether the development of application was successful or not. So, with the consideration of
this new health and fitness application 13 different types of application Matrix in school in
being used to measure the success and are discussed as below-
 Number of users- It is the first important measure of the success of application in
which it helps in determining the number of users who actually downloaded the
application with the motive of using it. So, the team development will try the sources
of insolation which help in in making decisions for future whether to advertise of and
promote the application or not (Komal, 2019).
 Retention- It is also important application metric which is needed to be considered in
which it helps in analysing people who stole the app are returning again to the
application.

 Active users- In this application metric, it is States about the number of active users
who actually uses the application at current state. Therefore by determining the active
users decision can be undertaken properly (Mihalache, 2017).

CONCLUSION
After a brief analysis of a report, it has been that concluded that diversifying the
business is not easy and which have skills expertise as well as knowledge. So discussions
have been made about project plan project scope project risk and project success. Health and
fitness application is essential and is to be developed within three months for which the
project has been initiated. Therefore it is evaluated that it is critically necessary to focus on
development and new innovation in order to achieve competitive benefits.
REFERENCES
Books & Journal:
Nguyen, 2017. Impacts of human resource development on engineering, procurement, and
construction project success. Built Environment Project and Asset Management.

Cen, 2019, September. Project management success factors in an Australian SME.
In International Business Information Management Association conference (34th:
2019).
Chiu, 2020. The role of technology readiness in individuals' intention to use health and
fitness applications: a comparison between users and non-users. Asia Pacific
Journal of Marketing and Logistics.
Fernandes, 2018. Project management practices for collaborative university-industry R&D:
A hybrid approach. Procedia computer science, 138, pp.805-814.
Ifeanyi, 2019. Quantitative Approach to Project Scope Change Management in Building
Projects.
Kerzner, 2017. Project management: a systems approach to planning, scheduling, and
controlling. John Wiley & Sons.
Kerzner, 2018. Project management best practices: Achieving global excellence. John Wiley
& Sons.
Komal, 2019, April. Identification of scope creep factors and their impact on software project
success. In 2019 International Conference on Computer and Information Sciences
(ICCIS) (pp. 1-5). IEEE.
Mihalache, 2017. Project management tools for agile teams. Informatica Economica, 21(4),
pp.85-93.
Nurre, 2017. Interactive Excel-based Gantt chart schedule builder. INFORMS Transactions
on Education, 17(2), pp.49-57.
Papke-Shields, K.E. and Boyer-Wright, K.M., 2017. Strategic planning characteristics
applied to project management. International Journal of Project
Management, 35(2), pp.169-179.
Picciotto, R., 2020. Towards a ‘New Project Management’movement? An international
development perspective. International Journal of Project Management, 38(8),
pp.474-485.
Zuo, 2018. Soft skills of construction project management professionals and project success
factors. Engineering, Construction and Architectural Management.

Appendix
This reflects the table of content in which it shows about what topics are going to be
covered in project as well as PPT.

The above picture states about the company and project management concept which is
covered in this report. In introduction, it also tells regarding the new health and fitness app
development.

The picture reflects the reason for which application of health and fitness is being
developed in ASTRA PLC. There are different reason for development of app such as more
product variety, brand equity etc.

The show picture states about the app functions and how users can be benefited with
use of this application.

This picture shows about potential customers of applicatiopn for whom the app is
being developed. Also, risk associated with application is too exaplined.

It shows risk management methods that are to be used in order to eliminate the risk
related with project and app development.

This depicts regarding likelihood and impacts of project and effect on functions as
well as operations. It is essential to be well aware about these likelihood sand impacts so that
decisions are taken accordingly.

This states about the ending and final discussion of project in which it includes
findings and analysis and what topics have been covered in PPT/project.

It reflects the references and sources from information for project is obtained.