Search Engine Marketing: A Game-Changing Strategy for Business Growth

Digital
Marketing

Table of Contents
INTRODUCTION...........................................................................................................................1
Discussion on topic......................................................................................................................1
Search engine marketing.................................................................................................................1
Simbound.....................................................................................................................................4
CONLUSION..................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Search engine marketing is the type of internet marketing which includes promotions of
business via various websites by increasing their visibility in search engine pages by the paid
advertising. It is the process for generating websites for purchasing ads on search engines. For
example, google is the search engine which advertise companies by broadcasting ads on software
(Alghizzawi, 2019). It refers to all marketing activities which is used in search engine technology
for the marketing process so that people can know about firms goods and services. Everything is
depends upon marketing at this time as marketing is the process of attracting customers in that
manner so that they can buy firms goods. Marketing can be for business and for any activity.
Firms done their marketing as by advertising, direct sales, social media etc. as it already
mentioned it is an internet marketing which helps advertise the things via internet. As this report
is about game which is known as Simbound team. This report is about experience of individual
about this game. This game has five rounds each round has different activity and according to
them TIM decided to spent money for it. For formulating this game it gives advertisement via
web sites so that individual can play it and invest on it for winning surprise gifts and money. In
this game students sells tablets of different brand in two different geographic market which
contains different search engine dynamics and customers behaviours. These rounds covers tasks
which offers realistic view of search engine marketing. This shows marketing budget, search
engine marketing plans, campaigns, ads, key words, research, competition etc. This report covers
topics such as survey of current practices using this game and individual experience of the
Simbound game to illustrate answers for it.
Discussion on topic
Search engine marketing
This tool is very effective ways to grow the business rapidly that become necessary in
competitive marketplace (Chaffey and Smith, 2017). As, due to development of digitalisation in
current market there are many business which were coming online to promote their products and
services for the growth in business. Search engine marketing is practice of marketing, where they
used paid advertisement that show on search engine results pages or SERPs. The best feature
about this tool is it offers advertisers to show their ads in front of costumer who are ready to buy
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