Role of Digital Marketing in Enhancing Expansion and Success of an Organisation

Assessment

Table of Contents
REFLECTIVE ESSAY....................................................................................................................3
LO3 Reflect critically on the potential research outcomes and the significance of possible
contributions................................................................................................................................3
REFERENCES................................................................................................................................6

REFLECTIVE ESSAY
LO3 Reflect critically on the potential research outcomes and the significance of possible
contributions.
It was highly interesting for me to carry out the research study upon the role of digital marketing
in enhancing expansion level and success of an organisation. I have carried out the research
project on Lidl. I have gained understanding that, digital marketing is one of the promotional tool
which is useful in advertising the specific products and services using search engine and social
medial sites. I believe the fact that, implication of digital marketing leads to better connectivity
and also improve enhanced level of interaction with targeted customers at international level.
This can be done through making proper use of internet network (Chaffey, 2019). This study was
highly beneficial for me because it helped me examine the latest trends within the digital
marketing to analyse the role and importance to enhance expansion level and success of the
company. I have gained better set of understanding which is useful in effectively enhancing the
expansion and success level of the company. I have carried out this study because of my
academic interest. This study has helped me fill any knowledge deficit and improve the results
and outcomes of the study. Iv ave reviewed the viewpoints of the large number of google
scholars which in turn helps in improving the key results and outcomes. I have taken into
consideration the viewpoints of various google scholars. I ave taken into consideration the
argumentative as well as the supportive viewpoints of the authors on the specific theme. This
improved my knowledge ipon the subject matter. I believe that, use of digital marketing is
considered to be important for the company as it leads to greater reach to consumer through the
use of internet which comprises of promotional and advertising strategies. This is useful in
attracting customers via email, social media, content marketing, search platforms, etc.
As per the Gibbs reflective model, it was highly interesting for me to conduct the literature
review section because it has helped me gain relevant set of results and outcomes related with the
subject matter. This helped me explore key elements of each themes and improve the results and
outcomes in a significant manner (Herhausen and et.al., 2020). This way it is relevant in attaining
the aim and objectives of the study. Promotion and advertising is a part of digital marketing
which is useful in providing positive relation and continuous contribution that support and leads
to enhanced success and expansion of a firm. This is significant in attracting the target customers