The Role of Digital Marketing and Social Media Marketing

BMP3006
Practical Digital Marketing
The role of digital marketing
and social media marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
Marketing...............................................................................................................................3
What the marketing mix is and where the communications mix fits.....................................3
Digital marketing....................................................................................................................4
Social media marketing..........................................................................................................4
Why digital marketing and social media marketing are important to contemporary businesses
................................................................................................................................................5
PART 2............................................................................................................................................5
Two examples of social media content that really work and justification of why they work 5
Screen shots of effective campaigns with reference to established models and standards for
digital marketing.....................................................................................................................8
Why social media content is effective?..................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Digital marketing is a platform that helps in selling and promoting the products by using
various online tools and mechanism, through which company can reach to maximum number of
people. It is also known by other name i.e., online marketing as it uses various online tactics to
increase their brand awareness and create a strong presence in Market (Ruan and Siau, 2019).
Social Media Marketing is a one of the tool of digital marketing which allows organisation to
create their page and convey the messages to their customer. The Digital marketing tools provide
guidance to company regarding how to sustain, build and scale up the online brand reputation
across digital platforms (Lubenov, 2019). The project outlines the concept of digital marketing
and social media marketing which includes the concept of marketing, marketing mix,
communication mix, social media marketing and the reason why it is important for business. The
report also covers the examples of social media content and screenshot of effective campaigns.
PART 1
Marketing
It is an activity that is used by the Organisation in order to create, communicate, deliver
and exchange offers that provide value to clients, customers and society. The Marketing
department develops a strategy through which they can increase their sales and profit. The aim of
marketing department is to maximise the profit and sale of Company it can be possible by
attracting customers by satisfying their needs and demands (Hardy, Kener and Grinzaid, 2018).
The importance of marketing is that it helps in providing information to customers related to the
goods and services. The Marketing allows Organisation to maintain present relationship as well
as long lasting relationship with their customers. The motive of marketing is to increase the
presence in Market by grabbing an attention of large number of audience. The important element
which is focused by the firm in their marketing strategy is to develop an ideal customer profile.
The Marketing helps in increasing the standard of living of people by providing them
information related to the products and services which fulfils their needs and wants.
What the marketing mix is and where the communications mix fits
It is a tool used by the company in order to promote goods and brand in Market. Marketing
mix contains four elements through which the brand image can be increased they are product,
price, place and promotion. The elements of marketing mix collectively works together and are