Promotional Mix and Activity of Tesla

MARKETING
ASSESMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK ONE .....................................................................................................................................3
Promotional mix and activity of Tesla...................................................................................3
TASK TWO...................................................................................................................................10
Model 1 (AIDA)...................................................................................................................10
Use of AIDA model in Tesla ...............................................................................................11
Evaluation of effectiveness...................................................................................................12
Model 2 (COMMUNICATION MODEL)...........................................................................12
Use of Communication model in Tesla ...............................................................................13
Evaluation of effectiveness...................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing is the process of promoting the goods and services of a particular company. It
helps in increasing the demand of the product in the market. Marketing helps in promoting the
product through advertising, selling, delivering the products to the consumer. Marketing mix is
the factor of marketing which help the organisation to analyse the demand of the product in the
market. It also helps in understanding the requirement of the customers so that organisation can
plan their strategies accordingly to earn profit. Tesla,Inc. is an American based electric vehicle
company. It basically deals in the products which run though electric energy or solar energy.
Tesla is considered as the largest supplier of battery storage system in the world(Adel and
Hammad, 2020). Tesla was developed in July 2003 as Tesla motors. The main motive of Tesla is
to expedite the move of transportation through solar energy and electric vehicles. Tesla invented
its first car Roadster in 2009 which was followed by model s in 2012, model x in 2015 and
model 3 in 2017. Model 3 was ranked as the best selling electric car in the world. In the year
2020 Tesla was the producer of 1 million electric car in the world which is the great achievement
for Tesla. On January 10,2020 Tesla was the best auto mobile industry in the world with the
market share of $86 billion Tesla always focus on the needs and requirement of the customer so
that they can provide the best quality of product and services to the customer. In this report it
will observe that how marketing helps Tesla to promote their product and services in the market
to achieve their organisational goal.
MAIN BODY
TASK ONE
Promotional mix and activity of Tesla
Promotional mix is the factor of marketing which helps the organisation to to achieve its goal
though the sale of goods and services in the market. Promotional mix includes advertising,
personal selling,sales promotion,public relations etc. which helps in the promotion of the
products so that people can get aware about the products and services of the company. Promotion
plays in important role in the organisation because if the organisation is promoting their products
in the best manner then it will attract the customer and sale of product will be increased in the
market. With the help of promotional mix Tesla can increase its sale in the market because

people will get aware about the brand and its benefits which will attract the attention of the
customers. Their are various factors of promotional mix which are:
 Advertising: It is the paid promotion of products and services which the company
provides. Advertising helps the organisation to increase its sale in the market because it
promotes the products on different platforms which are used by the customers for
examples television, Facebook, Instagram and other social media platform which attracts
the customer it is slight expensive but it also increase the profit of the business(Alavi and
Musavee Haghighi, 2017). Tesla as the top auto mobile company can use advertising to
increase its market share in the world. Tesla is already famous for its product but if they
are providing more knowledge to the customer regarding the product then it will helps
Tesla to achieve its growth and earn profit. Tesla uses different social media platform to
promote its product which has increased its sale in the market it generally focuses on
younger and middle class buyer because the yoEriksson, T., Bigi, A. and Bonera, M.,
2020ung age people will easily understand the benefits of electric vehicles as compared
to the elder generation. Tesla manufactures its products at the affordable prices so that the
middle class buyer can also afford it and can experience the services of Tesla as fuel
prices are rising day by day it is getting very hard for the people to manage their
transportation due to which Tesla demand has increased in the market.
Illustration 1: Tesla advertising campaign
Source:SlideShare Avilable through
<https://www.slideshare.net/BriannaBeitzel/tesla-model-3-
campaign>