Identification of Entrepreneurial Business Opportunities by Various Business Models

ASSESMENT
OPPORTUNITY

Table of Contents
INTRODUCTION...........................................................................................................................4
Identification of a market sector:.....................................................................................................4
Identification of entrepreneurial business opportunities by various business models:....................5
CONCLUSION..............................................................................................................................16
REFERNCES.................................................................................................................................17

INTRODUCTION
Mega trends are sustained, global and macro environment forces that are impacting
different business, society and personal lives of individuals. It is related with the pace of change
that is taking place in the external environment of a business. Mega trends are different and they
have various implied meanings. There are three major economic sectors in every economy and
that includes primary, secondary and tertiary (Perera, 2017). In case of secondary sector that is
manufacturing industry there has been tremendous growth that has been seen in terms of
changing customer requirements. Report is based on Capri suns that is a juices brand owned by
Capri sun group in Switzerland and is distributing its products through licensed partners such as
Coca-cola in France, Netherlands, Belgium, UK and Ireland. The present report is based on how
such Changes can help in identification of various opportunities by organisations. There is
discussion based on different models such as BCG matrix, PESTEL, STP, 7 Ps, Porters five
force are include for presentation of business opportunity in a more appropriate manner.
Identification of a market sector:
Business opportunity: Business opportunity is related with a problem being faced by
consumers. Whenever consumers in a particular segment of market are facing a particular
problem there arises a attractive entrepreneurial opportunity to be used by entrepreneurs in
solving the particular problem (Barik and Kumar, 2018). The solution of problem can be in form
of a new product development or a innovation that is being done in a exiting product or service
that could help in bringing a solution for the problem being profitable for the new entrepreneur
and consumers both.
Innovation and entrepreneurship: Innovation is a term associate with continuous growth
that takes place with a view of making products and service more better and there is continuous
improvement that is taking place in the organisation (Zahari, and Romli, 2019). Innovations are
usually done in case of existing products and services of a organisation that are related with how
they can have a impact overall functioning of the organisation.
In the present scenario Capri sun, is willing to bring new innovation by making a detailed
analysis of theory target market in UK they are willing to launch their new Aloplum juices. The