Ethical Issues in Fair & Lovely Marketing Campaign

Ethical Issues

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Ethical issues...............................................................................................................................3
Application of Ethical tools and theories....................................................................................4
Recommendations.......................................................................................................................6
CONCLUSION ...............................................................................................................................7
REFRENCES...................................................................................................................................8
Books and Journal.......................................................................................................................8

INTRODUCTION
Business ethics is refers to application of laws and rules in the organisation that can not
be breach by organisation (Aach and et. al., 2017). It sets the boundary for organisation that
organisation can not be step out from that. It is very important for the organisation that they
should work within their ethics. Ethics includes the discussion that are corporate social
responsibility, corporate governance, insider trading, etc. These topics are very important to
understand by the organisation so that they can not face any such type of conflicts. In this
context, Fair & Lovely is the Indian cosmetic product that is the part of Unilever. Unilever is the
parental body of Hindustan Unilever Limited in which Fair & Lovely is the product of HUL. Fair
& Lovely has change their name to Glow & Lovely after the conflicts due to their marketing
campaigns. This report cover the ethical issue that face by Fair & Lovely through their marketing
campaign.
MAIN BODY
Ethical issues
Ethics are the set of principles and rules that are designed for organisation from which
they have to follow them. They are the code of conduct from which organisations do their
business according to them (Barrett, Butler and Hale, 2016). It creates the boundary in which
people have to work with the compliances of rules and regulations. Ethics have certain principles
in which organisation perform their work that are integrity, honesty, fairness, loyalty, leadership
and respect and concern. In the FMCG sector, it is very important for the organisation that they
should follow their ethics. Because in FMCG sector, it includes household care, food products
and personal care products that are very sensitive for human healthcare. So that' why it is very
necessary to obey the ethics for health and safety. But there are some firms that can not
completely follow the ethics for example Fair & Lovely who renew their name as Glow & lovely
after the big criticism on their marketing campaign.
Glow & Lovely is the Indian cosmetic product that provided by HUL. Their marketing
campaign faced many criticism because they focuses on colorism which can not cover under
ethics. So in shortly, they violate their ethics or code of conduct that should not be breach. In
their marketing campaign they favouring colorism that violates the ethics of India (Campo-
Engelstein, 2019). In research HUL found that approximate 90% women wants to become fair.