Overview and Trends of Stationery Market in Germany

ASSESSMENT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A. Overview and trends of Stationery market in Germany.........................................................1
TASK 2............................................................................................................................................2
A. Producing graph which represents annual spending on writing and drawing materials per
capita...........................................................................................................................................2
TASK 3............................................................................................................................................3
A. Assessment of sales................................................................................................................3
B. Representing mixed pie chart.................................................................................................4
C. Scatter diagram with correlation and coefficient....................................................................4
D. Forecasting sales of 2018 and 2019.......................................................................................5
TASK 4............................................................................................................................................5
A Pros and cons for business expansion in Germany and Belgium............................................5
B. List of international standards should be applied with activity of Duque..............................6
TASK 5............................................................................................................................................6
A. Calculating monthly cost of £200,000 with 30 year repayment mortgages...........................6
B. Recalculating monthly cost with assumption of application of interest rate loan at each
month..........................................................................................................................................7
TASK 6............................................................................................................................................7
A. Calculating mean value of order with standard deviation......................................................7
TASK 7............................................................................................................................................8
A. Advice for improving survey responsive rate........................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
5. APPENDICES...........................................................................................................................11
Appendix 1................................................................................................................................11

INTRODUCTION
Analysing business is considered as practice for purpose on enabling alteration with
organizational perspective with explanation of recommendations and alterations of solution
which delivers value to its stakeholders. The present report will give brief discussion about
Duque Papertiers gros which owned by Donald Duque as stationery business in Northern France.
It will give brief overview of trends and potential of stationery market in Germany with
reference to MGCC report. In the similar aspect, it will reflect graph with annual spending and
drawing materials per capita and shows sales of year 2015,2016 and 2017 with each category of
product along with mixed chart and extraction of correlation coefficient among total sales and
year. Further, it will reflect scatter diagram with forecast of total sales of year 2018 and 2019 as
it will show pros and cons of business expansion in Belgium and Germany along with
international standards which should be complied for development of business entity.
Simultaneously, it will reflect multiple methods for raising consumer survey rate or for
improving the market situation.
TASK 1
A. Overview and trends of Stationery market in Germany
There are various developments of innovative product in industry of stationery and they
are adjusting as per new consumer preferences and habits with increment of market vitality along
with special challenges which are rising in recent duration. The current stationery industry of
Germany has positioned itself in very attractive aspect. It has been evaluated with Trade
association with perspective of Office writing and Supply materials as its total turnover of this
entire industry in higher than compared to €14.8 billion per year as it is equal to its spending
more than €182 on yearly aspect. On basis of Germany, its annual spending on writing materials
pre capita is about €35.2 as it is second leading country and presence difference of 0.3 from
leading country Switzerland in European Union. The organization's positive attitude with context
of industry of stationery has underpinned fact that more than 70% of German stationery brands
had faced increment in sales in year 2015 (MGCC perspectives. 2018).
As per association of German Stationery brands, the total turnover of this industry in
Germany has attained growth of 3.9% in year 2014 and 2015. This is replicated as outcome of
increment in domestic demand with 2.5% growth along with internal demand raised by 5%. With
context of trends and potentials, brands of German stationery had extracted the best reputation
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throughout world. As because of this positive image along with best market share of writing and
drawing instruments against different private labels. Consequently, this industry comprises broad
range of products with multiple challenges and development. The products of paper such as
document folders have expected for continuation of path with decrement in turnover but this
category of product is suffering a lot with presence of digitisation in work and personal life. On
the contrary, paper and paper related products along with brands of other category of product has
faced positive rate of growth like office supplies and writing instrument had gained with 5% in
year 2015.
TASK 2
A. Producing graph which represents annual spending on writing and drawing materials per
capita
Country Annual spending
Switzerland 35.5
Spain 8.9
Germany 35.2
France 28.3
Austria 35
Slovakia 9.8
Italy 18.6
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