Plan Market Research

Plan market research

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Ques1. There are numbers of key provision of relevant legislation and regulation that could
affect companies and market research. Provide relevant examples ?.........................................3
Ques2. Explain the meaning of quantitative data and how it is usually gathered? Describe the
circumstances which are needed to conduct the quantitative market research?.........................3
Ques3. Describe the activities which are used in project scoping and complete six criteria that
should be fulfil?...........................................................................................................................4
Ques4. What are the inferential statistics used for? And what are different statistical
population?..................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Plan market research means defining the existing problem and provide an opportunity to
provide the relevant solution for the company (Chernev, 2020). In this project there are several
questions which provide the provision which affect the aspect of the organisation, define the
quantitative data. Furthermore it added project scoping and inferential statistics.
MAIN BODY
Ques1. There are numbers of key provision of relevant legislation and regulation that could
affect companies and market research. Provide relevant examples ?
There are number of key provision of legislation and regulation which are affect the
different companies and market research. Such as anti-description legislation, ethical principles,
code of practice, privacy laws, financial legislation, consumer laws and credit procedure. All
these legislation are used while conducting the market research (Sik, 2017). Like in privacy law
suggest that while conducting the market researchers it is important to use the privacy of the
respondents. Which will be helpful for the researchers to conduct the proper research. So privacy
policies help the companies and market research to provide the relevant support.
Ques2. Explain the meaning of quantitative data and how it is usually gathered? Describe the
circumstances which are needed to conduct the quantitative market research?
Quantitative data is defined as the value of the data which consist in the form of numbers
and counts. Where each of the data is set an unique feature from their different experimental
values. There are various type of quantitative data, which include counters, measurement of the
objects, sensory calculation, projection of the data and many other more examples are comes
under the category of quantitative data.
There are various ways by which quantitative data is collected they are closed ended
surveys, questionnaires, interviews and direct observations are the methods which are usually
collected to gather the data (Huang and Yang, 2018). The main reason to collect the data is
increase the knowledge, create the understanding about the world. This is mainly used by the
researchers to observe the phenomena.