PESTEL Analysis of Automotive Industry for Morgan Motors

Assessment 1: Individual Report

Table of Contents
PESTEL Analysis........................................................................................................................1
Evaluation of Macro Environment Factor for Organization........................................................3
Porter Five Force For Morgan Motors.........................................................................................4
Industry Environment..................................................................................................................5
Business Strategy of Morgan Motors..........................................................................................5
REFERENCES................................................................................................................................7

PESTEL Analysis
This PESTEL Analysis is based on the automotive industry

Factor Trends References
Political
Factor
The taxation policies and market policies that are made by
the government of United Kingdom are very effective and
suitable for automotive sector in country. These taxation
policies and rules that are implemented by the government
are providing opportunities to the people in order to
improve their business by getting more profit from the
market place. The main benefit for the industry are related
to the easy tax rates that are effectively improving the
marginal profit of the automotive companies.
(Izzaty and Sastra,
2019)
Brexit is one of the biggest political condition for country
and it is also affecting the business of organization in the
target market. This is directly affecting the business of car
manufacturing companies in Europe. The uncertainty due to
Brexit is forcing the investors to look for other markets in
order to make their investment profitable for them. These
investors are not showing interest in UK market because of
future uncertainty in the United Kingdom market.
(Gordon, Rohrbeck
and
Schwarz,
2019)
The policies that are implemented by government which are
concerned with foreign policy of country can affect the
trade of company global platform. Brexit is one of the
example of these factor. Later this can affect the sales of the
company in the international market.
(Verma, Dey and
Meisheri,
2017)
Economic
Factor
Economic factors are directly related to economic condition
with in the country and international market. The decisions
of government that are taken by government are very
important for the business of particular industry. As United
Kingdom is a developed economy and there are a lot
opportunities for the automotive companies to improve and
for their business in the international market. Due to
(Phillips and
Moutinho,
2018)
2