International Marketing Research

International
Marketing Research
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Critical analysis and evaluation of the changes in consumer consumption and buying
behaviour.....................................................................................................................................3
Evidence of strategic marketing activities adopted by international marketers..........................4
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
International marketing is defined as the application of different marketing principles for
satisfying the varied needs and desires of people residing across the national borders. In most
simple words international marketing is the mixture of those activities that are conducted for
more than one Nation and marketplace (Cateora and et. al., 2020). The current report
acknowledges the international marketing research where a critical analysis is conducted in
relation with the changes taking place in consumer consumption and buying behaviour.
Moreover according to the research conducted about the consumer behaviour, evidence strategic
marketing activities that are adopted by international marketers are identified and elaborated.
MAIN BODY
Critical analysis and evaluation of the changes in consumer consumption and buying behaviour
Consumer behaviour refers to the actions and the specific and significant decision
making process of the people belonging to separate countries and regions in the globe purchase
goods and services for personal consumption. Consumer buying behaviour on the other hand
on referring to the study of this specific targeted customers and how they behave while making
their buying decisions that are important for satisfying their needs and desires.
According to the current scenario of different markets around the globe it is significantly
said that the social trends are fluctuating making the economy and people's buying behaviour
dynamic as well. That means nowadays people are becoming more aware and their demands are
regularly changing which is causing use change in their buying behaviour and patterns.
Therefore, it is important for businesses belonging to separate industries for thoroughly
evaluating and analysing the changes taking place in the consumption and purchasing decision of
individuals in order to develop appropriate international marketing strategies and plans.
A Critical evaluation and analysis of the changes taking place in consumer construction and
buying behaviour is conducted underneath on overall basis focusing over all separate industries
and sectors (Vellas, 2016).
 Stay loyal- According to the survey conducted the UK consumers are responding well to-
wards advertising campaigns that are conducted by businesses especially on social media.
That means digital technology and devices are imposing a huge impact on consumer buy-
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