Critical Evaluation of Market Focus, Product and Service

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Added on 2022/11/25

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This report provides a critical evaluation of market focus, product, and service in the context of international marketing. It discusses the importance of identifying market opportunities, selecting the right products, and providing good customer service. The report also explores the decision-making process in strategy development and highlights the steps involved. The case study of Reckitt, a British multinational company, is used to illustrate these concepts.

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Critical Evaluation of Market Focus, Product and Service

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