Critical Evaluation of Market Focus, Product and Services - Vodafone PLC

This assignment provides a critical evaluation of the market focus, product, and services of Vodafone PLC. It also discusses the reasons for the organization's global strategy development and key decisions in strategy development.

Assessment 1
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Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Organization background.......................................................................................................3
Critical evaluation of market focus, product and services.....................................................4
Reason for organization’s global strategy development........................................................4
Key decisions in strategy development..................................................................................5
Challenges and trends that company faces.............................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
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INTRODUCTION
Standardization of products is approach for maximizing commonality of things in supply
chain management. Product standardization include governmental and trade restrictions as well
as customer’s preferences. It provides several benefits to companies that produce a global item to
obtain economies of scale in producing and higher quantities items. The current assignment will
be based on Vodafone PLC, which falls under list of leading international organizations in the
whole world. This assignment will explain critical examination of market focus, service and
product including reasons for firm’s internal strategy development. It will define some theories
and will also describe key judgements in strategy development.
This study will explain more information about firm and their activities as well as global
challenges or key trends that affect operations of Vodafone Plc as chosen organization faces.
MAIN BODY
Organization background
Vodafone is a leader in technology communications through fixed, mobile, broadband
and TV (Rodrigues, 2019). They have extensive experience in connectivity, internet of things
and convergence as well as digital transformational in emerging markets and championing
mobile fixed services. Organization that specializes in internet related products and services that
include hardware, software and other. Firm is considered as one of the big four technology
organizations, alongside Microsoft. Since making first mobile call in United Kingdom on 1985,
company has grown into an global business and one of the most valuable brands in the whole
world. They effectively operating its mobile operations in more than 22 nations, partners with
mobile networks in 42 more and cater fixed broadband services in 17 markets.
Vodafone group Plc is one of the best British international telecommunication companies
in the world (Gujarathi and Comerford, 2017). Organization predominantly operates and
manages services in varied regions of Africa, Europe, Asia and Oceania. Firm operates and
owned networks in more than 24 nations and had partner network in more than 41 countries
where they can gain several benefits in term of increasing profitability and productivity than its
competitors. They optimistic about how connectivity and technology can enhance the future and
improve individual life’s effectively. Through their ventures, organization aim to build a digital
world that enhances socio economy’s growth, embraces everyone and does not come at cost of
their place.
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Critical evaluation of market focus, product and services
It can be critically evaluated that Vodafone Plc market focus is to enhance
communication experience of consumers and provide better services to them. They want to
provide greater experience to people who use their service and products and give them reason to
retain with firm for longer. In list of organization services and products, it include international
and domestics voice and data, machine to machine services, mobile broadband, mobile email,
mobile payment, managed services and mobile recording (Kingiri and Fu, 2020). It analysed that
all these things and services are quite beneficial for buyers and company as well. But it requires a
lot of efforts to manage networking and connectivity.
Reason for organization’s global strategy development
To gain competitive advantages and increase consumer base, Vodafone Plc develop the
best international strategy and conduct international marketing research. IMR is systematic
design, collection, recording, examine, interpretation and reporting of data pertinent to specific
marketing judgment facing Vodafone Plc operational globally. It is quite essential to firm
ventures because it can cater many info regarding market, consumers, and competitors. When
Vodafone Plcgo global and expand their business across UK, they need to conduct international
marketing investigation, which is actually very beneficial for them in term of gaining
competitive edge, analysing competitors, and gaining attention of new buyers towards their
services and products offers.
The main reason for development of international strategy is to enhance competitiveness,
enter into new markets, overcoming competition in United Kingdom and other markets (Solberg,
2017). In order to gain competitive benefits and get desire outcomes, Vodafone Plc can use
innovation as effective marketing and production concept. Organization to achieve their set aims
and objectives develop efficient strategy.
Strategy development is considered as strategic planning, it is fundamental to developing
and operating Vodafone Plc business (Wolf and Floyd, 2017). It is a game plan that set particular
objectives and goals, it is able to being changed in response to moving market dynamics.
Company has focused on strategy development to overcome all above challenges that affect
profitability, sales, market share, productivity and other things. They can standardise its items
and services and produce goods according to market needs which is quite useful and beneficial
for them in term of each aspects.
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Key decisions in strategy development
Strategy development is procedure of developing effective tactic in context of business
growth. This process goes under key decision and stages that help to make better suggestions for
firm. Management in regard to strategy development, take decision to create clear aim and
objectives. They can decide which option is appropriate for company growth and productivity.
At high degree, firm wishes to reach at global level and satisfy their target market.
Vodafone Plc target market and segment their items and services based on geographic,
demographics and psychographics variables so as to provide to growing needs of technology
market.
Challenges and trends that company faces
Vodafone Plc faces several challenges that directly impact on its production strategies,
marketing plans and supply chain. One of the biggest challenges Vodafone Plc faces is intensive
competition in telecommunication market. Telefonica gives touch competition to firm, by
obtaining better success. It can be said that increasing success of business rival, their services
and partnership with other firms can increase competitive environment in market. It is one of the
economic factors that put negative impact on current plans and tactics of Vodafone plc. It can be
analysed that Telefonica plans to implement a new programmes that would be developed solely
by company or in partnership with other. It can dramatically influence Vodafone Plc number,
since millions of people’s can began searching directly from company’s sites.
Culture is the last key trend or challenge that direct affect business activities and
strategies. Culture change impacts Vodafone Plc production plans and practices in positive
manner, it occurs when telecommunications management opens up new ways to communicate
and when innovative ideas enter a culture. There are many applications available in market that
drives people towards exchange money; it has advanced technologies related to driving guidance
and directions. It affects firm mobile payment services and overall business strategies related to
ranges of products in positive manner.
Online pay is one of the current trend that affect mobile payment service and other
operations of Vodafone positively. In recent time, instead of paying cash people like to pay
money in exchange of each purchase by using mobile payment applications (Pal, Herath and
Rao, 2019).
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CONCLUSION
By summing up above discussion, it has been concluded that Vodafone Plc develop
international marketing strategy and conduct research for making their all dreams come true such
as higher position in the world. It has been concluded that Vodafone Plc while operating their
business the commercial world faces several challenges that may affect its venture and
profitability. But with the help of taking appropriate actions they overcome all barriers.
Furthermore, it has been summarized that Vodafone Plc by focusing on its service quality
providing greater satisfaction to its users, which is quite beneficial for their business in term of
increasing profitability than its competitors.
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REFERENCES
Book and Journals
Gujarathi, M.R. and Comerford, D.R., 2017. Acquisition of Hutchison Essar (India) by Vodafone
(UK): A Case in International Taxation of Indirect Transfer of Shares. Issues in
Accounting Education, 32(2), pp.83-93.
Kingiri, A.N. and Fu, X., 2020. Understanding the diffusion and adoption of digital finance
innovation in emerging economies: M-Pesa money mobile transfer service in
Kenya. Innovation and Development. 10(1). pp.67-87.
Pal, A., Herath, T. and Rao, H.R., 2019. A review of contextual factors affecting mobile payment
adoption and use. Journal of Banking and Financial Technology. 3(1). pp.43-57.
Rodrigues, M., 2019. Vodafone group Plc-telecommunications (Doctoral dissertation).
Solberg, C.A., 2017. International Marketing: Strategy development and implementation.
Routledge.
Wolf, C. and Floyd, S.W., 2017. Strategic planning research: Toward a theory-driven
agenda. Journal of Management. 43(6). pp.1754-1788.
Online
About Vodafone Group. 2019. [Online]. Available through: < https://www.vodafone.com/about>
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