Strategic Management and Sustainability in the Pharmaceutical Industry

This report discusses the strategic management and sustainability practices in the pharmaceutical industry, with a focus on the UK and global market. It evaluates the competitive environment of AstraZeneca using Porter's five forces model and industry life-cycle framework. The report also analyzes the impact of political, economic, social, technological, environmental, and legal factors on AstraZeneca's business. Additionally, a SWOT analysis is conducted to identify the company's strengths and weaknesses.