Challenges Faced by Premier Inn from Edmonton

This presentation analyzes the issues and challenges faced by Premier Inn from Edmonton. It includes a SWOT analysis, managerial issues, recommended actions, and recommendations for improving business performance.

Assessment

Introduction
 This presentation is basically
form to analyse issue and
challenges which are faced by
Premier Inn from Edmonton
(Goh, Nguyen, and Law, 2017).

SWOT analysis
STRENGTH
 Largest hotel that maintaining more than 50,000 Rooms
and approximately 700 hotels in UK.
 Premier inn makes a good image over the last few
years.
WEAKNESS
 wide market sharing area, become the reason of low
hygiene maintenance.
 Hotel inn had a limited numbers of presence in the
global market (Zhang and et.al., 2019).
 There are lots of competitors which decrease the
market share of the company.
OPPORTUNITY
 New destination for the new customers with amazing
facility.
 Increase in seasonal sale will help in achieving targets.
THREAT
 Main threat is competitors like Easyhotels, Ibis,
Marriott etc.
 high risk of legal actions.
 Bad reputation in some customers, which affect the
reputation in the market.

Managerial issue and challenges
 Hit on bookings
 Managing the diverse workforce
 Increased staff turnover
 Difficulty in covering fixed costs

Management theory
Current Theory:
 Bureaucratic Management
Recommended Theory
 Scientific management theory
 System management theory

Proposed action
Issues Action Time
Hit on bookings  Proper sanitization/security
measures for customer
attraction
Within a day
Cut out of Jobs due to
global pandemic
 Cutting other costs rather than
Jobs
Within 3-4 months
Increased staff turnover  Focus on employee motivation Within a week
Difficulty in covering
fixed costs
 Effective implementation of
Cost efficiency techniques
Within a month

Recommendation
On the basis of above information it has been summarized that it Premier Inn is a
leading organization which faced major issues as Hit on bookings, Managing the
diverse workforce, increased staff turnover, cost covering and so on. Thus, it is
required for firm to implement effective changes in management practices in order
to gather desired outcomes. In this regard, Premier Inn requires to implement
Scientific as well as system management theory for improving business
performance in more appropriate manner.

References
 Goh, E., Nguyen, S. and Law, R., 2017. Marketing private hotel management schools in Australia. Asia Pacific
Journal of Marketing and Logistics.
 Zhang, Z. and et.al., 2019. The effect of management response similarity on online hotel booking. International
Journal of Contemporary Hospitality Management.
Online
 Edmonton hotels open but empty as pandemic devastates hospitality industry. 2020. [Online]. Available through:<
https://www.cbc.ca/news/canada/edmonton/edmonton-hotels-open-but-empty-as-covid-19-devastates-1.5516937 >.
 Premier Inn owner Whitbread to cut 6,000 jobs amid Covid crisis. 2020. [Online]. Available through:<
https://www.theguardian.com/business/2020/sep/22/premier-inn-whitbread-cut-jobs-covid-beefeater-lockdown >.
 Premier Inn owner says bookings are falling outside London. 2020. [Online]. Available through:<
https://www.theguardian.com/business/2019/jan/17/whitbread-warns-over-dwindling-bookings-premier-inn-hotel-
chain >

Thank You