Challenges Faced by Premier Inn from Edmonton

Assessment

Introduction
 This presentation is basically
form to analyse issue and
challenges which are faced by
Premier Inn from Edmonton
(Goh, Nguyen, and Law, 2017).

SWOT analysis
STRENGTH
 Largest hotel that maintaining more than 50,000 Rooms
and approximately 700 hotels in UK.
 Premier inn makes a good image over the last few
years.
WEAKNESS
 wide market sharing area, become the reason of low
hygiene maintenance.
 Hotel inn had a limited numbers of presence in the
global market (Zhang and et.al., 2019).
 There are lots of competitors which decrease the
market share of the company.
OPPORTUNITY
 New destination for the new customers with amazing
facility.
 Increase in seasonal sale will help in achieving targets.
THREAT
 Main threat is competitors like Easyhotels, Ibis,
Marriott etc.
 high risk of legal actions.
 Bad reputation in some customers, which affect the
reputation in the market.