Assessment 2: Business Model Blueprint

Assessment 2: Business Model Blueprint
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Table of Contents
Venture Idea...............................................................................................................................3
Blueprints...................................................................................................................................4
Assumptions...............................................................................................................................8
Key Relationships......................................................................................................................9
Upside Potential.......................................................................................................................10
Down Side Risk........................................................................................................................11
Success Rate.............................................................................................................................12
Preferred Business Model........................................................................................................14
References................................................................................................................................15
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Venture Idea
The idea about the new business would be roadside food truck that would provide food to the
people seeking the hot and delicious food at the reasonable price near their doorstep. In the
particular city, there would be a number of trucks at the different locations in the city. People
at the different locations do not have to travel the long distances for the food of this company
as the truck would be available at their location and they have to just reach to the truck to
take their food. The concept is a meal on wheel means the meal would be provided to the
customers on the wheels that are truck. This is the type of business in which the people can
come to the truck and can avail the different type of cuisines. In each truck, there would be
the Kitchen all the necessary food ingredients would be available in that kitchen.
The alternative business model in which there would be the use of the more resources like
this alternative business would launch the mobile app. People can pre-book the food through
their mobile app and then they can take their orders from the food truck which is nearby their
location or the food can be delivered.
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Blueprints
Business Model 1
Key partners
 Food
material supplier
 Kitchen
rental
Activities
 Customer
reward
management
 Planning
and procurement
Value
proposition
 Pro
motional
diet of the
week
 Healt
hy food
Guaranteed.
Relationships
 Good
relations and
satisfaction among
customers
 Enhancing
partner relationship
Customer
segmentation
 Customer
seeks food their
home
 Health
conscious
customers
Resources
 Kitchen
 Inventory
of food
 Chefs
(Gold, et. al.,
2013)
 Financing
 HR
Channels
 Teleconferen
ce
 Customer
directly come to
order food
Cost structures
 sales generation
 Accounting system
Revenue streams
 Pay per meal
 Multi cuisines meal (Gold, et. al., 2013)
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