Westland is seeking advice on corporate social responsibility (CSR) to create an ethical investment fund. To do justice to the fund, Westland must understand the meaning of CSR and its relationship with the company and society. The key features of a good CSR policy include clear objectives, measurable results, and a strategy to address social issues. Furthermore, the management should evaluate the credibility of other companies involved in CSR activities, develop a well-structured policy that is supported by all stakeholders, and measure the success of its implementation.