Assessment 2 (Presentation)

Assessment 2 (Presentation)

Table of Content
 Introduction
 Business overview
 Market Analysis
 Marketing & Sales Plan
 Conclusion
 References

Introduction
Business organization are referred as those organization that focus on introducing and
implementing various type of products and services in order to provide great
experience to its customers with the motive to earn higher level of profits. This report
is based on the organization Little Dessert Shop which is dealing in food and beverage
industry that is provide different type of dessert to its customers. The company is using
porters five force model in order to identify the various situations and established its
business effectively and efficiently. Furthermore this report is based on the business
plan set up by the two individuals in order to run their own business in effective and
efficient manner.

Business Overview
Little Dessert Shop is providing various delicious desserts and cakes to its customers
living in London. The company has established its business in UK and mainly targeting
people of London. As it is a startup therefore from one location they want to start in
order to establish its business in most effective and efficient manner.