Critical Evaluation of Causes of Reversal in BMW Company

ASSESSMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
Question 1........................................................................................................................................3
Critical evaluation of causes of reversal......................................................................................3
Ques.2..............................................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Business environment is a sum of different external and internal factors influence the
overall operations of company. This report is based on the case study of BMW Company in
respect to making decision in business. The organisation is a part of the automobile sector at a
global level. While also shows the financial investment of BMW investing in India or China is
selected through the NVP and payback period of both countries and comparing between two for
better investment. This report would talk about the investment decision making of the company.
Furthermore, report will emphasis over the COVID consequences which company needed to
face. Different factors such as political, economic, environment and technological factors impact
over the sales potential of company will also present in this project.
Question 1
Critical evaluation of causes of reversal
In the recent few years the world economy has seen a significant reversal in business
practices. Globalisation is about to expand the business at a global level. BMW Company has
already expanded its business at a global level. The recent few years has been very tough for the
multinational companies as they needed to face the global level pandemic of COVID 19. The
entire pandemic could completely demolish the overall growth and opportunities which the
multinational companies would had against channelizing business operations. Due to the