Digital Marketing Strategy - Assessment 2 Presentation

ASSESSMENT 2DIGITAL MARKETING STRATEGY –
ASSESSMENT 2DIGITAL MARKETING STRATEGY –
ASSESSMENT 2DIGITAL MARKETING STRATEGY –
ASSESSMENT 2DIGITAL MARKETING STRATEGY –
DIGITAL MARKETING STRATEGY – ASSESSMENT
DIGITAL MARKETING STRATEGY-
ASSESSMENT 2 2 2 - Presentation
Regent College London

Use of digital marketing in a specific communications
strategy
Name & ID

• Introduction
• Digital Marketing Strategy
• Digital communication strategy
• Dove Campaign
• Ben&JerryCampaign
• Promotion and communication mix
• Rank
• Conclusion
• References
Contents

INTRODUCTION
• The globe is turning into the digital and it is very important for any company to move towards the
digitalization procedure. Marketing is much important and required for any business because it support
the business to Grab more customer and create more customer base in order to increase the
productivity and profitability of the company (Quinton and Simkin, 2017)
• . It is also help the organization to attract more customer towards the product and services which is
provided by the organization .
• Digital marketing is using internet in order to persuade the demands of the customers and provide
amended services and facilities.