Analyzing Competitive Environment of Car Sharing Industry in Manchester

This document provides an analysis of the competitive environment of the car sharing industry in Manchester using Porter's Five Forces model. It evaluates the threat of new entrants, bargaining power of suppliers and buyers, threat of substitutes, and competitive rivalry. The document also applies the value chain model to identify SEAT's internal value-adding activities that will support the launch of their new product, 'Minimo', in Manchester.