Business Proposal for Xiaomi in Ghana

Assessment 3
Business Proposal

Table of contents
 Introduction
 Aim and objectives
 Segmentation, Targeting and Positioning
 Marketing Mix
 SWOT analysis of Xiaomi
 Market entering strategies
 Conclusion
 References

Introduction
 The business proposal basically refers to the formal document which comprises of the
products or services which will persuade the company to buy the proposed products
and services.
 This can be of any form that the purchasing company can actively look out for the
product to meet with the needs.

Aim and Objectives
Aim
 The main aim of this proposal is that the company Xiaomi which is multinational Chinese electronic
company wants to expand the business in the nation called Ghana.
Objectives
The objectives of this business proposal are:
 To grow and expand the business and attain a market share within 1 year.
 To increase the customer base by 15% within a year.
 To increment the profitability of the company in year 1 by 10%.
 To provide a wide range of mobile phone in a year.