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Aboriginal Cultural Tourism in Singapore

   

Added on  2023-04-04

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ASSESSMENT 3:
"ABORIGINAL CULTURAL
TOURISM" IN SINGAPORE
Aboriginal Cultural Tourism in Singapore_1

The rationale for entering
Singapore
"Aboriginal Cultural Tourism" will get people with healthy disposable
income (Worldbank.org, 2019)
Singapore is a liberalised country (BBC News.com, 2019)
Demand for tourism service is increasing in Singapore (Stb.gov.sg,
2019)
People in Singapore is very concerned with environmental pollution
(The Straits Times.com, 2019)
Technological developments is increasing in the country (CIO.com,
2019)
Aboriginal Cultural Tourism in Singapore_2

Market selection and entry
strategy
Market selection:
Market development will be used as
the strategy
Segmentation:
Services will be offered in the country
region, rural area and world region
People in matured age group will be
targeted
Both middle and high-income group
are the target consumer segment
Research students will also be targeted
Aboriginal Cultural Tourism in Singapore_3

Market selection and entry
strategy continue..
Target Marketing:
Local residents who prefer cultural
tours over normal tours
Entry Strategy:
Licensing (Hollender, Zapkau &
Schwens, 2017)
Aboriginal Cultural Tourism in Singapore_4

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