Assessment 3 Organisational Change Project

Organisational Change
Project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Introduction to organisation........................................................................................................3
Internal and external analysis of company to determine areas that requires change.................4
Literature Review – background of change management theories or models..........................7
Evaluation of possible strategies to change needed to improve the situation.............................8
Recommendations of most appropriate strategies.......................................................................9
Needed resources for executing the identified strategies............................................................9
CONCLUSION..............................................................................................................................10
REFERENCES .............................................................................................................................11

INTRODUCTION
Change is concerned with the process of causing a practice or function to become
distinct somehow compared to present or past situation of it. It is a constant process that firm
undergo in order to stay competitive in market and achieve high growth and success (Al-Haddad
and Kotnour, 2015). This report is based on Woolworths Supermarkets which is one of the
largest Australian company which deals in retail sector. The organisation was established in year
1924 and is headquartered in New South Whales, Australia. The project intent to analyse
organisational change for which a case study of company is develop that needs a change
intervention. This report covers overview of company along with analysis of internal and
external environment to determine required change areas within firm. Moreover, change
management theory and models are defined and possible change strategies are evaluated to
improve the situation. At last, recommendations are provided along with needed resources that
helps in executing change strategies within firm and summary of key points covered in entire
report is included as conclusion in the project.
MAIN BODY
Introduction to organisation
Woolworths Group is one of the well known organisation and a leading food retailer of
Australia. The main operations of organisation includes liquor retailing, supermarkets, discount
department stores, pubs and hotels under leisure and hospitality group in Australia. The group is
specialises in supermarket operations and consumer stores as well as also engage in procurement
of liquor food and other products. The company is valued approximately $40 billion by market
capitalization and is considered as one of the ASX's 'defensive' customers staples industry stocks
by its investors. For financial year 2017/18, the annual gross yield of Woolworths was 4.87%
(Woolworths Group (WOW), 2019). The main mission of company is to deliver the best in
value, convenience and quality for customers. The firm employs around 201,000 employees who
a serves more than 29 million customers every week across its brands (Woolworths Group,
2019). The company undergoes a change by introducing new automated distribution warehouses
which helps in stock more products. It switch from manual workforce to automated workforce
that helps in improving its productivity and performance. This is one of the largest investment of
firm in infrastructure with the expectation to deliver significant productivity, efficiency and

safety. The company is highly committed towards winning trust of customers as well as
maximize its share of food spend of customers by lowering prices and enhancing their shopping
experience. The Woolworths supermarket has an extensive network and is a market leader in
Australia in food retail and grocery and acquires over 80 percent of market share. The firm
operates approximately 1000 stores in all across the Australia out of which 976 are supermarkets
and 17 are convenience shops (Binder, 2016).
Internal and external analysis of company to determine areas that requires change
In today's competitive business environment, retail industry is one of the rapidly growing
sector that highly contributes in economic development of country. The business environment
consist of numerous internal and external factors that creates various opportunities and threats
for company and impacts its operations.
Internal Analysis:
Woolworths is a leading supermarket chain of Australia that has large product portfolio
including vegetables, groceries, bakery products, footwear, clothes, home furnishing etc. For
determining the impact of business environment factors and the areas that requires change, it is
very necessary to analyse internal and external surroundings of business (Blanco-Portela and et.
al., 2017). For analyse the internal environment of Woolworths, SWOT analysis is conducted
which helps in determining strengths, weaknesses along with opportunities and threats. The
SWOT analysis in context of refereed organisation is mentioned below:
Strengths: Market leadership: The retail market of Australia is lead entirely by Coles and
Woolworths who are the 2 key players. In this context, the company enjoys strong
leadership in market with holding of 80% market share which declines the threat of
competition for it drastically (SWOT analysis of Woolworths, 2019).
 Promotions: Aggressive promotional strategy is following by company in which it
informs customers every week regarding the offers that run. It also emphasize on value
proposition by keeping the lowest entry level prices in market.
Weaknesses: Price wars: The organisation always faces price war with its strongest competitor Coles.
In order to undercut the rivalry, the supermarket has ended up devising major pricing
blunders which results in major losses.