Importance of Organisational Change for Land Rover: Analysis and Recommendations

Organisational Change
Project

Introduction to the Organisation
The study aim to analysing the importance of organisational change that affects the
overall functioning of the firm. In today's modern business environment change is required as
change has direct influence over implementing business operations in effective manner. Land
Rover is a famous and well reputed British brand of four wheel drive cars which exclusively
provide premium and indulgence sport inferior transport. It is a large Auto-mobiles company
which operates at global level (Elsmore, 2017). The headquarter of the firm is in Whitley,
Coventry, United Kingdom, the company was found in the year of 1978 by the significant efforts
of British Leyland. The company was owned through the transnational car manufacturer Jaguar
Rover, that has been mainly attempted through the Tata Motors since the year of 2008. The
company mainly build Land Rovers in different countries like India, Brazil, Slovakia, China and
United Kingdom. The company is mainly concern over implementing changes that are arises,
thus adoption of suitable changes are required in the operations and products of the firm for the
purpose of achieving higher maturation and prosperity. This project comprise the study about
organisational change which is imperative in aiding the organisational operations in significant
direction to reaching at higher growth. In this internal and external analysis of the firm is being
executed to analyse the place where change is required within the work place (Harper, Randall
and Rouncefield, 2012). Therefore, suitable changes strategies are required to improve the
situation. In this appropriate recommendation has also been provided in respect to assisting the
business in right manner to gain profitability. In addition to this appropriate resources are
analysed to evaluation of identified suitable strategies at the end conclusion has been drawn in
which proper summary is being provided over the change which is significant for the growth and
success of the business.
Internal and External Analysis of the Organisation
SWOT analysis is conducting internal or external analysis of an organisation, thus it is a
plan of action which can be applied through Land Rover managers to conduct an effective
situational evaluation. Land Rover is one of the largest directional international luxury car
manufacturers that has begin its functions in the year of 1948 and is worked as the key market
leader in the UK. The ownership of the firm is in the hand of many owners likewise Leyland
Motor Corporation, Rover company, British Leyland and Ford motors, therefore, in the year of
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