Importance of Organisational Change for Land Rover: Analysis and Recommendations

This study focuses on the importance of organisational change for Land Rover, a renowned British brand of four-wheel-drive cars. It analyzes the internal and external factors affecting the company and provides recommendations for implementing suitable change strategies. The study also explores the theories of organisational change, including Kurt Lewin's Change Management Model and John Kotter's 8-Step Change Model. The aim is to help Land Rover achieve higher growth and success through effective change management.