ASSESSMENT 3 – PROJECT PROPOSAL.

Running head: ASSESSMENT 3 – PROJECT PROPOSAL
ASSESSMENT 3 – PROJECT PROPOSAL
The Impact of Cultural Diversity in Workforce on Organisational Performance: The Case
of Woolworth Superstore in Melbourne CBD
Central Queensland university, Melbourne.
Name of the Student:
Name of the University:
Author’s Note:

ASSESSMENT 3 – PROJECT PROPOSAL1
Table of Contents
SECTION 1.....................................................................................................................................3
1.0 INTROUDUCTION...............................................................................................................3
1.1 PROBLEM STATEMENT....................................................................................................3
1.2 RESEARCH OBJECTIVES/QUESTIONS...........................................................................4
1.3 JUSTIFICATION OF THE PROJECT..................................................................................5
1.4 EXPECTED RESEARCH OUTCOME.................................................................................5
SECTION II.....................................................................................................................................6
2.0 CONCEPTUAL FRAMEWORK AND LITERATURE REVIEW......................................6
2.1 Positive Impacts of Cultural Diversity on Organizational Performance............................6
2.1.1 Inspiring Creativity......................................................................................................6
2.1.2 Competitive and Profitable Business...........................................................................6
2.1.3 Talent Management.....................................................................................................6
2.2 Negative Impacts of Cultural Diversity on Organizational Performance..........................7
2.2.1 Personal Biasness.........................................................................................................7
2.2.2 Poor Team Management..............................................................................................7
2.2.3 Cost of Accommodation..............................................................................................7
2.3 Ways of Managing Cultural Diversity...............................................................................8
2.3.1 Emphasize Teamwork.................................................................................................8
2.3.2 Fairness Treatment.......................................................................................................8

ASSESSMENT 3 – PROJECT PROPOSAL2
2.3.3 Sharing Team Performance.........................................................................................8
2.4 Conceptual Framework......................................................................................................9
2.5 Research Hypothesis........................................................................................................10
2.6 Methodology....................................................................................................................10
2.6.1 Research Design........................................................................................................10
2.6.2 Research Strategy......................................................................................................10
2.6.3 Data Collection..........................................................................................................10
2.6.4 Data Analysis.............................................................................................................11
SECTION III.................................................................................................................................12
3.0 ORGANISATION OF THE STUDY......................................................................................12
3.1 GANTT CHART.....................................................................................................................13
3.2 PROJECT BUDGET AND BUDGET JUSTIFICATION......................................................14
REFERENCE LIST.......................................................................................................................16

ASSESSMENT 3 – PROJECT PROPOSAL3
SECTION 1
1.0 INTROUDUCTION
Globalization has resulted in the accumulation of talented workforce from various
backgrounds, who are mostly culturally diversified. The main motive of the employers has been
to strengthen the human resource base in order to innovate and create sustainability ideas
(Martin, 2014). Woolworths being the largest retail chain in Australia has the widest culturally
diversified human resource base (Diversity-dimensions.com.au, 2018). Therefore, this study will
discuss preliminarily the available literature on cultural diversity and the relationship with
organizational performance, by specifically focusing on Woolworths.
1.1 PROBLEM STATEMENT
Crs.woolworthsgroup.com.au. (2018) pointed out that cultural diversity programs are
being managed by the organization and by 2020 each of the retail store team will have culturally
and ethnically diversified workforce. The motive can be considered as a great approach however,
while considering the viewpoint of Davis, Frolova and Callahan, (2016), it can be said that most
of the retail organizations face severe challenges while confronting cultural diversity. Such
issues are mostly related to differentiation among multicultural teams, misinterpreted languages,
conflicting professional etiquette and poor team cohesion.
On the other hand, Frijns, Dodd and Cimerova, (2016) pointed out that through effective
cultural diversity management, an organization can achieve highest operational outcome and
performance because of the ideas arising from various culturally diversified people. Furthermore,
Li et al., (2017) argued that cultural diversity does not prove to showcase a prominent outcome
because in the inclusive programs only few of the higher-level employees are selected who are