Entrepreneurship, Enterprise and Innovation Opportunities

Assessment

Table of Contents
1. Executive Summary.....................................................................................................................3
2. Overview of the company............................................................................................................4
2.1 Business aims & objective.....................................................................................................4
2.2 Vision and Mission................................................................................................................4
2.3 Key people – functions & background..................................................................................4
3.0: Entrepreneurship, Enterprise and Innovation& Opportunities.................................................5
3.1 Entrepreneurship....................................................................................................................5
3.2 Enterprise...............................................................................................................................6
3.3. Innovation.............................................................................................................................6
3.4 Spotting opportunities / identifying the gap in the industry..................................................6
4. Theories of Entrepreneurship......................................................................................................7
4.1: Rotter’s Theory/ Belbin Theory/Manslow/ any other relevant theory.................................7
4.2 Which Entrepreneur do you see yourself as?........................................................................9
5. Competitive Advantage analysis:................................................................................................9
5.1 SWOT analysis......................................................................................................................9
5.2 Market information..............................................................................................................10
5.3 Competitors..........................................................................................................................11
5.4 Market Segment...................................................................................................................11
6. The process of idea generation..................................................................................................12
6.1 Why chosen project is necessary.........................................................................................12
6.2 Thoughts driven...................................................................................................................12
6.3 USP......................................................................................................................................12
7. Financial Analysis.....................................................................................................................12
7.1 Budget of the Project...........................................................................................................12

8. Conclusion.................................................................................................................................13
10. References................................................................................................................................14

1. Executive Summary
The proposal allows exploring the theory of entrepreneurship alongside behaviors and
characteristics, role, the USPs of the product/service, sources of finance, route to market and
external support that you may need. This project report consists of projected budgeted cost table
and rationalization of chosen project topic.