The Role of Digital Marketing and Social Media Marketing

The role of digital marketing
and social media marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Part 1...............................................................................................................................................3
Explain what marketing is...................................................................................................3
Explain what the marketing mix is and where the communications mix fits...............3
Explain what digital marketing is.......................................................................................4
Explain what social media marketing is...........................................................................5
Explain why digital marketing and social media marketing are all important to
contemporary businesses..................................................................................................5
Part 2...............................................................................................................................................7
Present two examples of social media contents that really works and justify why.. .7
CONCLUSION...............................................................................................................................9
REFERENCES............................................................................................................................11

INTRODUCTION
Marketing is the activity and set of institutions or processes which are involved within
creating, delivering, communicating and exchanging different offers that create value for
customers, partners, clients and society. There are different benefits that accompany
gains by implementing effective marketing strategy (Amoozadeh and et.al.,2020). The
following report contains explanation about marketing concept and how it works within a
company for its increased sales and growth. There is explanation of the concept of
digital marketing and social media. According to the definition given by Association of
National Advertisers, the influence of social media works as influencer marketing and it
leverages individuals who are having potential buyers and orient marketing activities.
There is description of two social media campaigns of different organisations.
Part 1
Explain what marketing is.
Marketing is defined as any action that an organisation takes for reaching
potential customers through the medium of high quality message about product or
service (Desai and Salvi, 2020). The main objective of marketing is to deliver value for
prospects and consumers be the medium of content along with long term goals of
demonstrating value of product and strengthened loyalty. This is known as a process
which is used for getting individuals who are interested for working in the company.
There are several aspects of marketing including distribution methods, product
development, advertising and sales. The main objective of marketing is to attract
consumers towards brands by the medium of social media. The process of marketing
entails market research, product development, sales strategy, product distribution as
well as customer support. Advertising is one of the efforts of marketing that is the
biggest component used for increasing awareness of product or service.
Explain what the marketing mix is and where the communications mix fits
Marketing mix is defined as multiple areas that emphasize upon comprehensive
marketing plan. The marketing mix consists of analysis of 7P’s – Product, Price, Place,
Promotion, Physical evidence, Process, People. An effective marketing is concerned

with broad range of fields associated with marketing of product or service. The
explanation for different P’s of marketing mix are mentioned in table given below –
Product This is associated with a service or item that satisfied
customer’s needs and wants.
Price It is known as amount which is paid for the product or service
offered by company.
Place Place is known as area where company sells its product. It
can be online or offline medium i.e. shops, malls, buildings,
etc.
Promotion The promotional mix is defined as joint marketing campaigns
and there are different activities which consists of sales
promotion, advertising, public relation, etc.
Physical evidence This is related to the space or area where organisation
customers and representatives interact.
People This includes the number of employees who are working in
the company.
Process This demonstrates method or flow of providing services and
products to customers and it includes monitoring service
performance as well as customer satisfaction.
Communication mix consists of tools used for interacting with potential customers
regarding product or service (Hameed, 2020). There are several medium for reaching
these customers like product packing, advertising, social media, websites, events, etc.
There is great importance of communication within organisation that helps to manage
the successful advertising of products and services.
Explain what digital marketing is.
Digital marketing is defined as the concept used within business environment for
promoting and advertising products and services through online medium (Kariapper,
2020). This is known as the act which is used for selling products and services by the