Marketing Audit

Marketing Audit

Table of content
1. Introduction
2. Audit business environment
3. BCG Matrix
4. Swot Analysis
5. PESTLE Analysis
6. Business’ Target Market
7. What segment(s) of the market it serve?
8. Marketing Communications’ Mix
9. How does the business intend to execute the marketing communication mix?
10. Does the business has enough budget to do it?
11. Conclusion
12. References

Introduction
 Marketing audit refers to systematic, evaluation, comprehensive and
interpretation of business marketing environment.
 It plays a necessary role in designing market plan for marketing in specific
market that aids in developing market plan.

Audit business environment
 Business environment is sum total of the internal and external factors
which influence business.
 It includes factors, which affect ability of company to develop as well as
maintain the successful customer relationship.
 An environmental audit is review of processes and operations to identify
compliance with the environmental regulations.