Penetration Pricing Strategy: Benefits and Challenges

Assessment

Table of Content
• Introduction
• Literature review
• Primary research
• Results
• Analysis
• Conclusion
• References

Introduction
In a competitive market, each and every organisation wants to sustain for a longer in which
company’s strategy is a vital ingredient that determine its success story. Price penetration
could be a competitive strategy for an organisation where firm gain rapid growth by setting
price of their products at low price initially. This is one of the leading strategy in which firm
can get a good customers base by influencing their buying behaviour towards own brand.