Role of Social Media in Covid-19 Pandemic: A Study on Marks and Spencer

ASSESSMENT

TABLE OF CONTENTS
Topic: To investigate the role of social media and its various platforms in the pandemic of
Covid-19 : A study on Marks and Spencer......................................................................................3
INTRODUCTION...........................................................................................................................3
Background..................................................................................................................................3
Objective......................................................................................................................................4
Research question........................................................................................................................4
LITERATURE REVIEW................................................................................................................4
The concept of social media and its various platforms in retailer firm of UK like M&S...........4
The impact of social media on the retailer firms in the times of pandemic of COVID-19.........5
The challenges faced by the retailer companies of UK in making use of various platforms of
Social media.................................................................................................................................6
RESEARCH METHODOLOGY....................................................................................................6
FINDING.........................................................................................................................................7
CONCLUSION AND RECOMMENDATION............................................................................11
REFERENCES................................................................................................................................1
APPENDIX......................................................................................................................................3
Questionnaire...............................................................................................................................3

Topic: To investigate the role of social media and its various platforms in the
pandemic of Covid-19 : A study on Marks and Spencer.
INTRODUCTION
Social media plays the important role while through which it come to know about those
thing which could be important for having the better business development. Although this could
be also important for the business in having the organization products and services through social
media from which they can attract more customer and have their large size of better income
sources. This is observed that the companies of any industry are facilitated by making use of
social media and its various platforms (Alaimo and Kallinikos, 2017). The research will be based
on the ways in which the retailer firms like M&S make use of various platforms of social media.
It will also highlight the impact of the same on the profitability of company. The research will
also shed light on the various challenges which can be faced by the retailer companies in
implementing the strategies of social media and various recommendations will be mentioned
which can help in meeting those challenges.
Background
Social media is giving various opportunities to the businesses in innovating and changing
the ways in which companies perform various operations. Especially in the time of pandemic of
COVID-19 when the business cannot reach to the customers really, then the social media
platforms can help the businesses and the employees to the customers and they can easily convey
the required information to them in very cost effective method (Gautam and Sharma, 2017). The
various platforms of social used by the retailer companies are Facebook, LinkedIn, twitter,
Instagram, YouTube and many others (Jacobson, Gruzd and Hernández-García, 2020). The
report will focus on the company Marks and Spencer (M&S) which is a multinational retailer
having headquarters in London, England. The company deals in selling of home products, food
products, clothing etc. and that of with their own label (Marks and Spencer, 2021). The company
performs its operations in various countries which is why the use of social media is much found
in the company. This is why, the research will shed light on the role played by social media in
the company.

Aim
"To investigate the role of social media and its various platforms in the pandemic of
Covid-19. A study on Marks and Spencer"
Objective
 To examine the impact of social media and its various platforms on the retailer firms in
the times of pandemic of COVID-19.
 To recommend appropriate strategies which can help retailer firms like M&S in meeting
the challenges faced while making use of social media.
Research question
 What are the impact of social media and its various platforms on the retailer firms in the
times of pandemic of COVID-19?
 What are the recommendations which can be suggested to meet the challenges faced by
retailer companies of UK in making use of various platforms of Social media?
LITERATURE REVIEW
The literature review means it is type of academic paper while through which it come to
know about the analyse, gathered information or collected the sources while by having the
various author views. This literature review will critically analyse the main aim for explaining
about the concepts social media and its various platforms for the retailing business and impact of
the social media towards the retailing sector due to having the covid-19. Along with this also
explain about the challenges that have been faced by the UK companies and having the various
platforms.
The concept of social media and its various platforms in retailer firm of UK like M&S
According to Morris and James (2017), social media is considered to be the interactive
technologies which helps in exchanging or sharing of ideas, other forms of expressions, career
interests through virtual networks and communities. This is observed that social media is used in
the retailer firms of UK in performing various operations like marketing, taking feedback from