Vision and Strategy for Smart Phone Company

Assessment

Table of Contents
PART A...........................................................................................................................................2
Vision and strategy..........................................................................................................................2
Performance review.........................................................................................................................2
Competition analysis...................................................................................................................2
Performance analysis...................................................................................................................5
Future plan and recommendation...................................................................................................7
REFERENCES................................................................................................................................9
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PART A
Vision and strategy
The company vision is to
1. To shape the future of technology and mobile world.
Values- to ensure data security of customers in smart phones.
To bring in new technology in smart phone
To provide affordable phones to all class people.
Here, strategy of company is to shape future of mobile industry and bring in high
technological smartphones that is affordable to all people.
Mission- to become 2nd largest smart phone company in the industry
HR- Current full-time employees – 10
Purchase HCM support system – 15000 euro
Culture – there is a positive culture which will be developed within organisation. In that all
employees belonging to different caste, creed, etc will be hired. Also, all staff will work in a
team and attain goals. There will be a proper communication channel established in it.
Performance review
Competition analysis
It has been analysed that the company is been involved in developing a new product which
is smart phone. They are trying to make sure that phone is innovative so that competitive
advantage can be gained by the firm. The competitive analysis of organisation can be analysed
with the help of Porters five forces. This includes the following steps:
Threats of Substitute: The threat of substitute is high as there are huge players in market who
has created their own monopoly, so firm needs to be involved in making sure that the smart
phone which is been developed by them is unique in order to gain competitive advantage. It has
also been analysed that there is moderate to high availability of substitute products, so in order to
grow firm needs to be involved in thinking of better strategies so that competitive advantage can
be gained by them (Lewis, 2017).
Competitive Rivalry: It has been analysed that company can face high amount of rivalry. This
is because there are huge existing players in market that can affect business of firms. So it can be
said that organisation is facing tough competition, so in order to gain competitive edge it is really
necessary for firm to be involved in making use of more innovative strategies so that they can
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grow and also been able to achieve high amount of profit which is really necessary for firm so
that they can be able to expand their business in Germany, Netherlands, Belgium, UK, Monaco,
Germany, France, Singapore, USA, UAE, India.
Bargaining power of buyers: It is strong; this can affect the organisations production. In this
company also needs to ensure that high quality of product is been supplied to consumers so that
their power can be reduced down. It has been analysed that consumers are provided with lots of
wide choices so that they can grab them. So the smart phone firm needs to be involved in
analysing wants and preferences of the customers so that their braining power can be lowered
down and this will assist organisation in growing and also achieving the set targets. This will
also support firm in increasing the satisfaction level of consumers by providing them with better
options (Moreno-Izquierdo, Ramón-Rodríguez and Perles-Ribes, 2016).
Bargaining power of Suppliers: It is high as the global size of smart phone company is high
and also they have limited options from where they can buy the product. So in order to reduce
down the power of suppliers, smart phone firm also needs to be involved in looking for more
suppliers from where they can purchase the products. They can also be engaged in expanding
their business so that more profit can be earn and also they will be able to gain competitive edge.
There are low numbers of suppliers from where company buy products (Schawe. and
Billing,2018).
Threat of new entrants: This is low as it is really difficult for new enterprise to enter in the
smart phone industry. This is because all of the companies has set their own monopoly and it can
be tough for new entrants to compete with them (Porter, and Niksiar, 2018).
Internal capabilities
When considering the business simulation technologies such as games. phone venture is
basically improving the managing the new innovation it often within competitive environment or
culture. The enterprise have a make decision usually but do not exclusively allocating the differ-
ent resources. The simulation games also becoming considered as innovative concept which al-
ways support for enhancing the internal dynamic capabilities. In some games, phone venture will
take big decision to focus on the particular enterprise function and analysis. In additional, Simu-
lation that can span different enterprise functional areas in term of product design, sales, human
resources and marketing.
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