Developing an App for Exploring Delhi

PRINCIPLES OF
MARKETING

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Overview of the App ..................................................................................................................3
Marketing Mix ...........................................................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
In this current time, technologies are taking a massive place in everyone life. The
applicability of specific software and applications make easy life and improve the standard of
living which is beneficial for the people. In this time, practical functioning of apps helpful for the
people. This report discuss about the Delhi tourist market and also prepare a app which help the
tourist to visit the Delhi places.
MAIN BODY
Overview of the App
Delhi is a capital of India so there are so many visitors are come to visit. Most of the
foreign visitors are also come to visit Delhi. Around 15 Million people come and visit Delhi
every year. There are many cultural and significant places in Delhi where people want to visit.
Most of the time, some foreigner people found difficulty to understand the history and reason
behind specific place where they come to visit (Kanten and Darma, 2017). So to overcome this
problem, this report create a plan to develop an “App” for the national and international visitors
so that they can easily understand the history and access the information toward that particular
place.
Now a day, people use smartphone so that they can easily use this app. The name of app
set as “ Explore Delhi”. Through this app, all the visitors can easily download this app and use
this app to understand the whole history of the particular place of Delhi.
Features of the App
There are many features generalized which help in successfully development of “ Explore
Delhi” app. The description of this app are given below-
Specific Feature- App for the smart phone contain many features which help for the easy access
of the use. This app is very specific because it help to increase the tourism in India. There are
many features which need to consider are given below- Usability – Create high quality app which help in increase the usability among the tourist. Push Notification- This app will notify the tourist so that they can know the visit
location easily.