Internal and External Factors Affecting the Business of Marks and Spencer

This report analyzes the internal and external factors affecting the business of Marks and Spencer, including the impact of economy, government policies, competitors, and customers. It also explores how the organization impacts the external environment and how it is affected by different factors.

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Business Environment
INTRODUCTION
Business factors are the factors which are analyzed for the purpose
of how effective and efficient the business can grow significantly
(Morakanyane and et.al., 2017).
The report will analyse the internal and external factors affect the
business of Marks and Spencer on large scale. Along with this, different
ways will be evaluated in which Marks and Spencer impacts the external
environment. Therefore, the main thing which will be analyzed and will
define how the process and the procedure of the organization and the
external and internal factors affected the organization and its patterns and
systems will hinder the productivity and the performance of the employees
along with organization in an insignificant manner sometimes but created
effective results by achieving the goals and objectives overall.
Internal and external factors affecting the organization -
Employees – Employees are basic internal factors which affect Marks and
Spencer which affects the organization on large scale. When employees are
engaged in performing well then the productivity is analyzed and evaluated
and through this employees are able to take concern of how they contribute
to organization in an effective and efficient manner (Zernova and et.al.,
2017).
Culture – The culture creates such environment which affects organization
and influences decisions and the long – term plans which are being framed
on large scale. Culture also indicates types of policies and procedures which
Marks and Spencer faces and this enables organization to create new
changes and create goals in an effective and efficient manner possible.
Process – Processes of Marks and Spencer are affected on Marks and
Spencer which has great impact on how the productivity of business is being
observed and this makes the whole process of organization hamper a little on
scale of success (Kadirov, 2018).The process of the organization which
The external factors are described as below –
Economy – Economy affects the organization in many ways which constitutes
- inflation, demand and supply, recession etc. These are the major factors that
hamper the scale of growth and development of Marks and Spencer
(Niknamian, 2017).The business which the Marks and Spencer is running is
on the scale of how the company is taking concern on the changes which are
taken in accordance and economy is getting affected.
Government Policy – The government policies affects Marks and Spencer in
various ways which are described such as - demand of customers, changing of
technological environment, increasing competition, threat from multinational
corporations etc. These are major factors which affect systems and patterns of
how organization is taking in concern various ways through which all aspects
are being analyzed through this, Marks and Spencer’s decisions are getting
affected.
Competitors and Customers – Competitors and customers are big influence
for Marks and Spencer which directly impacts it (Ibrahim and et.al., 2017).
The major source through which organization is being affected is customers as
their perspectives are concerned for selling products and services which are
being required by them. Along with this, competition in market is biggest
Different ways in which organization can impact on external
environment
Economy – Marks and Spencer can impact on economy as this is one
of the major sources through which the economy is being taken into
account for the reason that is not on the scale of how the economic
changes like the inflation, recession and demand and supply in the
economy can create disturbance in the organization (de Andrade and
et.al., 2019). Marks and Spencer is the retail company in which the
external environment factors are being affected and this initiates the
process of how the economic changes are taken place on large and
small scale. The systems of the company are affected by the changes
which are taken place in the economy and through this the main reason
why the company changes its decision for the perspective of growth and
development.
Government Policy – The company Marks and Spencer can change its
ways through which all the government policies are being affected and
through this the main aim of the external factor which is the proper
regulation of the rules and the procedures which should be followed on
large scale is taken into consideration is being granted on the basis of
the changes taking place which are proceeded by the government which
are - increased competition, technological changes, demand of
customers etc. Through this, all the aspects of how the changes are to be
taken into consideration on which Marks and Spencer’s decisions are
Customers and Competitors – This is the way in which Marks and
Spencer can impact the external environment which are the customers and
the competitors on the scale that the competition is very high in the
market and the customers’ demands and needs are to be fulfilled by the
company as they are major source as how their brand is being promoted in
the market and through this the main aim of organization is to take
concern of how to take the charge and keep the customers attracted
towards services and products which company is offering on large scale.
Thus, decisions and strategies which are being framed at Marks and
Spencer affect the customers and scale of competition in market.
CONCLUSION
Thus, it is concluded from the above report that internal and
external factors affect the business of Marks and Spencer on large scale.
Along with this, different ways was evaluated in which Marks and
Spencer impacts the external environment. Therefore, the main thing
which was analyzed defined how the process and the procedure of the
organization and the external and internal factors affected the
organization and its patterns and systems hindered the productivity and
the performance of the employees along with organization in an
insignificant manner and sometimes but created effective results by
achieving the goals and objectives overall.
REFERENCES
Morakanyane, R. and et.al., 2017. Conceptualizing Digital Transformation in Business Organizations: A Systematic
Review of Literature. Bled eConference.21.
Zernova, L.E. and et.al., 2017. Factors affecting the efficiency of the organization. In ТРАДИЦИОННАЯ И
ИННОВАЦИОННАЯ НАУКА: ИСТОРИЯ, СОВРЕМЕННОЕ СОСТОЯНИЕ,
ПЕРСПЕКТИВЫ (pp. 88-89).
Kadirov, A., 2018. INTERNAL FACTORS AFFECTING THE ECONOMIC SUSTAINABILITY OF INDUSTRIAL
ENTERPRISES. SCIENTIFIC RESEARCHES FOR DEVELOPMENT FUTURE.p.47.
Niknamian, S., 2017. Identification of internal and external factors affecting the optimal implementation of government
policies. Available at SSRN 3353564.
Ibrahim, R. and et.al., 2017. Organizational culture and development: Testing the structural path of factors affecting
employees’ work performance in an organization. Asia Pacific Management Review.22(2).pp.104-
111.
de Andrade, J.M.M. and et.al., 2019. THE IMPACTS OF THE FOURTH INDUSTRIAL REVOLUTION IN PEOPLE
AND ORGANIZATION ENVIRONMENT.
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