Strategic Management of BYD Energy: Analysis, Collaboration, and Innovation

Assessment

INTRODUCTION...............................................................................................................................3
FIRST PART.......................................................................................................................................3
Critical Company analysis of BYD Energy.......................................................................................3
Critical competitive analysis..............................................................................................................5
Critical customer analysis..................................................................................................................6
Critical strategic collaboration & Contextual factors/issues..............................................................7
SECOND PART..................................................................................................................................7
Innovation strategies..........................................................................................................................7
International Market strategies..........................................................................................................9
CONCLUSION..................................................................................................................................11
REFERENCES..................................................................................................................................12

INTRODUCTION
Strategic management is related to management of business firm’s resources for
accomplishing its goals as well as objectives. In addition to this, it includes setting objectives,
analysing competitive environment, analysing internal organization, evaluating strategies as
well as making sure than management rolls out strategies within organisation (Trigeorgis and
Reuer, 2017). In addition to this, strategic manager of business firm oversee strategic
management plans as well as devise way for company for accomplishing benchmark goals
and objectives. In simple term it can be said that within assistance of strategic management
an business firm able to set managerial decision as well as cations which determine long run
performance of an organisation.
This report is based on BYD Energy company which is high-tech organisation
devoted to technology innovation for better life. Aim of respective organisation is to build
safe, efficient as well as stable storage solution for renewable energy. In addition to this, they
are offering several products such as battery box low and high voltage for both commercial as
well as residential purpose and large-scale battery projects in several nations. For better
understanding of strategic management concept this report is divided in two parts out of
which first will include several topics such as company analysis, competitive analysis,
customer analysis and strategic collaboration & contextual factors. On the other hand, second
part will discuss innovation strategies and international market strategies.
FIRST PART
Critical Company analysis of BYD Energy
Build your dream Energy is high-tech company which devoted to technology
innovation for better life. Along with this, aim of respective organisation is to building
efficient, safe and stable storage solution for renewable energy. From generation of energy
and storage its application respective business firm decided to offer zero emission energy
solution. Moreover, there are several products which company will going to offer such as
battery-box and high voltage for residential and commercial purpose, large scale battery
projects in several nations.
Slogan of BYD Energy Company – “New energy gives us new future”.
Mission of BYD Energy Company – Build your dream energy Company mission is
to provision of non-toxic energy with zero emission and zero pollution.

Core value of BYD Energy Company – innovation, Excellence, pragmatism and
passion.
Resource based view model – it is model which see resources as an key to superior
firm performance. If resources exhibits VRIO attributes then resources will enables company
to gain as well as sustain competitive advantages. Explanation of this, in relation of Build
Your Dream Energy Company are as follows :-
 Tangible – This is part of resources which provide assistance to an organisation in
gaining competitive advantages. Thus, in relation of BYD Energy Company their
tangible product will be Zero emission battery. From generation of energy and storage
its application respective business firm decided to offer zero emission energy solution.
Which will be environmentally friendly and provide assistance to respective company
in gaining competitive advantages and also fulfilling demand for environment friendly
products (Zhao and et. al., 2017). Thus, simply it can be said that physical resources
can bought within market so they confer little advantages to the business firm in long
run because competition can soon acquire identical assets. Apart from this, several are
also included in tangible assets such as building, machinery, equipment and capital.
 Intangible – These are everything else that has no physical nearness however can at
present be claimed by the organization. Brand notoriety, trademarks, licensed
innovation are for the most part impalpable resources. In contrast to physical assets,
brand notoriety is worked over quite a while and is something that different
organizations can't accepting from the market. Elusive assets for the most part remain
inside an organization and are the fundamental wellspring of feasible upper hand. In
relation of Build Your dream Energy company main intangible assets are innovation
which they are bringing i.e., From generation of energy and storage its application
respective business firm decided to offer zero emission energy solution (Ethiraj,
Gambardella and Helfat, 2017). Which will be environmentally friendly and provide
assistance to respective company in gaining competitive advantages and also fulfilling
demand for environment friendly products.
Apart from this, two critical assumptions of Resource based view that resources must be also
heterogenous as well as immobile. Explanation of these in relation of BYD energy company
are as follow:-