Use of digital marketing in a specific communications strategy
VerifiedAdded on 2022/11/22
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Presentation
AI Summary
This presentation discusses the importance of digital marketing in the current business environment and how it can be used as a tool for effective communication strategy. It covers the basics of digital marketing strategy, digital communication strategies, and reviews the digital marketing strategies of H&M and Morrison's. It also discusses the promotional and marketing mix (4 Ps) and how social media measures can be used to rank higher. The presentation includes references for further reading.
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