Use of digital marketing in a specific communications strategy

Use of digital marketing in a
specific communications strategy

Table of Content
•Introduction
•What is Digital marketing strategy?
•Digital communication strategies
•Review the digital marketing using examples
•Promotional and marketing mix (4 Ps)
•Ranking using social media measures
•Conclusion
•References

Introduction
Digital marketing component of marketing that has
completely evolved the marketing concepts in the business
environment by delivering the message of organisation to
consumers through to digital channels. Digital marketing is
tool that utilizes the internet technology advertise and
promote the belongings of an organisation through digital
media and platforms. For the promotion of products and
brand digital channels are utilised by the organisation such as
email, social media, mobile apps, search engines and
websites.

What is Digital marketing strategy?
In the current digital business environment to grow
organisation have started creating their online presence for
which digital marketing strategy are utilised. Digital
marketing strategy is a tactic that contains a course of action
in order to achieve marketing goals of an organisation. The
marketing goals of an organisation are determined using
business objectives. In order to develop digital marketing
strategy a marketer firstly set the marketing goals then
develop a digital marketing campaign and execute it to attain
the marketing goals.