Digital Communication Channels and Activities in Minor International Plc

Assessment

Executive summary
In this report, the main concern is related to digital platform and different type of
channels. In this report the chosen organisation is a multi-national company which operated their
activities in majorly three parts which are hotels, restaurants and lifestyle products. This report
further include different type of channels and activities which are adopted by them in order to
manage different type of digital media platform activities. It further describe three main
challenges and recommendation to overcome that challenges within the company.

Table of Contents
Executive summary..........................................................................................................................2
Introduction......................................................................................................................................4
Main Body.......................................................................................................................................4
Digital communication channels.................................................................................................4
Digital communication activities................................................................................................4
Impression of company's identity, presence and reputation based on social media platform.....5
Social media challenges..............................................................................................................6
Conclusion.......................................................................................................................................7
Recommendation.............................................................................................................................7
References........................................................................................................................................8