Developing Food Tourism in Birmingham: Feasibility and Recommendations

Tourism Investigations
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Table of Contents
Introduction......................................................................................................................................3
Audit............................................................................................................................................3
Swot analysis...............................................................................................................................5
Recommendations........................................................................................................................6
Promotion....................................................................................................................................8
Conclusion.......................................................................................................................................9
References......................................................................................................................................10
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Introduction
Birmingham is a city in England West Midlands with number of different industrial
revolution Eire landmarks which has its history of manufacturing from 18th century itself. It is
also home to a number of different canals network and is now lined up with a range of bars and
cafes. There are a number of art galleries museums which contain masterpieces in order to attract
tourist (Tsai and Wang, 2017).There are a number of factors included in this following report
which includes a study on Birmingham in order to establish the feasibility of developing tourism
of food in this region. A analysis of city is also conducted in relation to food tourism. Along
with this there are some convincing conclusions and also recommendations provided to develop
food tourism in city. At the end various promotional strategies to spread awareness about food
tourism in Birmingham and also mentioned.
Audit
Food is an important element of culture which is increasing the destination marketing
strategies and a number of research is done on food related tourism market which helps in
understanding the food related process of visitors experience. It is necessary fordestination
marketing organisation to understand various aspects of food tourism. Food tourism can be
described as travelling to various places in order to find good food. There are a number of
travellers who do not travel for the views and nature but are focusing on gastronomic tourism.
They want to explore the food and this is the only purpose for their tourism. Food is now
believed to rank highly alongside accommodation, climate and scenery of different destinations
throughout the world.
There are a number of factors in food tourism such as organisations are successfully
providing the tourist with an example tour of food in Birmingham. This include a three hour
walking drink, food as well as historical tours to the visitors in the city. It is a great way in which
the food tourism industry in Birmingham is growing (Kim, Park and Lamb, 2019). The
destination marketing organisations are developing this tool is specially for the visitors who are
interested in food tourism and providing them with most of exotic experience for food tourism in
Birmingham. The customers are effectively provided with samples of testing in most authentic
and locally owned restaurant in Birmingham while walking through the neighbourhoods.
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