Dip Logistics Module 1 Workplace Simulation
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on their interests and strategy. It is also noteworthy that the company uses the model to improve the
organization as a whole instead of focusing on small segments at a time. Transport is critical in the supply
logistics plan as the operations play a role in meeting the deadlines besides ensuring the availability of
materials in the stores. Innovation is important in all aspects of logistics as it provides areas of improvement
that a company needs to consider in stimulating positive outcomes.
7. Stakeholder engagement is a critical step in the development of a company’s Corporate Social
Responsibility (CSR) agenda. Outlined below is a non-exhaustive list of McDonald’s stakeholders:
 Customers
 Franchisees
 Suppliers
 Employees
 Government Departments
 Local Councils
 Animal Welfare Organisations
 Health and Nutrition Bodies
a. On the following Stakeholder Engagement Matrix, identify where each of these groups of
stakeholders sits in the development of McDonald's CSR agenda.
Stakeholder Prioritisation Matrix
 Customers
 Franchisees
 Suppliers
 Employees
 Franchisees
 Suppliers
 Employees
 Franchisees
 Suppliers
 Employees  Government Departments
 Local Councils
 Animal Welfare Organisations
 Health and Nutrition Bodies
b. Based on where you have assigned these stakeholders, which group(s) would you be actively
communicating with? What formats or style of communication would you suggest and why
(i.e., email, face to face meetings, phone calls)?
The company should remain active in communication with stakeholder groups, namely employees, customers,
and suppliers. The workers have a significant role in understanding the needs of the clients and organizational
objectives. The workers are expected to behave similarly in their routine duties to ensure customer
satisfaction at all times. The last component is the control that is pegged on ensuring consistency and
efficiency. This revolves around the replacement of human by non-human technologies as well as
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Interest of Stakeholders
Importance of Stakeholders Keep satisfied Manage Closely
Keep InformedMonitor
Low
Low
High
High

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Logistics and Supply Chain Challenges for Sabah Furniture

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