Research Proposal

This research proposal focuses on the impact of Covid-19 on the sales and profitability of the UK aviation sector, with a specific focus on British Airways. It includes an introduction, rationale, literature review, aim, objectives, research questions, theoretical perspective, potential methodology and methods, ethical considerations, limitations, contributions, and a timeline. The aim is to understand the impact of Covid-19 on the aviation sector and recommend strategies for maintaining sales and profitability in the post-pandemic phase.

RESEARCH
PROPOSAL
1

Table of Contents
INTRODUCTION & OVERVIEW................................................................................................3
RATIONALE..................................................................................................................................3
LITERATURE REVIEW................................................................................................................3
AIM & OBJECTIVE AND RESEARCH QUESTION..................................................................3
THEORETICAL PERSPECTIVE..................................................................................................4
POTENTIAL METHODOLOGY AND METHODS.....................................................................4
ETHICAL CONSIDERATION, LIMITATION AND CONTRIBUTION....................................6
TIME LINE.....................................................................................................................................7
CONCLUSION...............................................................................................................................8
REFERENCES................................................................................................................................9
2

INTRODUCTION & OVERVIEW
In the recent time all the sector ha to see a good amount of set back in the current scenario,
reason behind the same is global expansion of Covid 19 pandemic, Covid 19 pandemic has
created variety of different type of issue for the organization, these has eventually impacted the
sales of many sector organization. It is the same issue which is faced by British Airways in the
current scenario; this report will help British Airway in overcoming the same issue. This
proposal will highlight the author view point on the topic. After that report concludes the reason
of conducting the proposal and Aim, objective and research Question. After that report
concludes the methodology which is being used in conducting the research.
RATIONALE
Reason behind choosing the topic is that it is one of the trending topic in the current
scenario and variety of the organization is facing the same issue, these has only diverted the
mind and interest of scholar to select the same topic. Another reason behind choosing the same
topic of the study is that Scholar was personally having good sort of interest in the topic, for the
same reason scholar has decided to conduct the research on the same topic.
LITERATURE REVIEW
Mehta and et.al. (2020) viewed that Corona virus is the disease that might cause the
respiratory illness in the humans ranging from the common cough and cold towards severe
consequences like SARS and respiration syndrome. This virus spread from one person to the
other by coming in close contact with infected individual or by respiratory droplets which are
dispersed into air when person is infected by sneezes and cough. There is a chance for getting
the virus through touching the surface or an object that is contaminated with virus and thereafter
touching nose, mouth & eyes but is not been thought as main way in which the virus spreads
among the large population. Persons who are infected with the virus might experience range of
symptoms such as cough, breath shortness and fever. Along with this they also face pains, runny
nose, nasal congestion, diarrhea and sore throat. The symptoms begins in showing up anywhere
from 2-14 days after an exposure of virus. It might be possible for infected person who is yet not
showing signs for spreading the virus. Old age people and those individuals who are already
3

suffering from medical illness such heart disease, Asthama, diabetes tends to more likely in
causing death and complications.
The virus has bought aviation towards standstill as it results to travel bans and the
restrictions are much needed under present conditions, it leaved most of the people as helpless.
After this pandemic the airline company would be looking for reducing its prices and in
developing appropriate strategies for the people who has there booking in time of lockdown. In
opinion of Iacus and et.al., (2020), The air travel firms will maintain proper distancing by
booking the tickets of limited person in one flight with proper checking and testing so that
customers can travel with adequate safety measures. The corporations will not be starting the
flights for all the destinations in order to avoid chaos and rush at airport and flights. This will
help the company in ensuring comfortable and proper safety for the visitors or travelers.
Nicola and et.al. (2020) stated that due to novel corona virus, BA is been falling in line
with the carriers across the globe in the furloughing workers as virus wipes out the global
travelling demand in an effective way. European crisis would be worst hit by crisis and has
sufficient cash in surviving averagely on 2 months. Moreover, it results to decline in the
company’s profit of around 14% and sales decreases by 17% because of this pandemic.
Crippling impact of the restricted operations on an immediate basis visibly decrease in income
and expenses table of air travel firm. In absence of demand, 95% of commercial aero-plane
remained as grounded since pandemic occurred (Gössling, Scott and Hall, 2020). Thus, aviation
segment had always struggled in making significant amount of the profits that is hyper
competition, geopolitical stocks, lower margins; higher level of the capital intensity makes an
industry as one of most challenging in playing.
AIM & OBJECTIVE AND RESEARCH QUESTION
Aim
To ascertain impact of Covid-19 on sales and profitability of UK aviation sector. A study based
on British Airways.
Objective
 To build understanding in regards of Covid-19
 To identify changes which will be brought by aviation sector due to impact of Covid-19
4

 To ascertain impact brought on to the sales and profitability of British Airways due to
Covid-19 pandemic
 To recommended the best way through on sales and profitability of UK aviation sector
can be maintain in post Covid-19 phase
Research Question
 What do you understand in regards of Covid-19?
 What are the changes which will be brought by aviation sector due to impact of Covid-
19?
 What is the impact brought on to the sales and profitability of British Airways due to
Covid-19 pandemic?
 What is the best way through on sales and profitability of UK aviation sector can be
maintain in post Covid-19 phase?
THEORETICAL PERSPECTIVE
Theoretical perspective is the set of the assumption in context of the answer we arrive at the
end of the result. For the current research the scholar has selected the functional perspective of
the study (Barker and et.al., 2018). Under this perspective the individual in the market will see
the society as a complex which used to work as a part in the society to promote the good amount
of solidity as well as stability in the organization. Under these theoretical perspective scholar
will be seeing the issue of the society in a macro level orientation and will focuses on to
different structure which used to shape the society as a whole.
Ontology perspective of the author is that Scholar always look to establish different
category into different existing things into in order to better understand those things and how
they fit together in the broader world
Epistemological perspectives at the same time used to provide the variety of different
framework for the author in the market to predict, describe and empowers the population
specific worldview. Which help the researcher in increasing the knowledge base of himself in
the market as well (de Melo‐Diogo and et.al., 2017).
POTENTIAL METHODOLOGY AND METHODS
Purpose of data collection
5

There are varieties of the ethical step which will be taken in the organization to collect the
variety of the data so that on the basis of the same all the research question and the objective of
the business can be achieved in the project. Some of the propose activity which will be taken
place are as follows:
 Sample selection, it is the first step in the process of data collection in this step sample
size will be selected by the organization to collect the data (Quinlan and et.al., 2019).
 Touching participant, Invitation will be sent to the sent to all participant by the way of
email and consent of all the participant will be taken before collecting the information.
 Questionnaire will be include both open ended as well as close ended question so that
good amount of information can be gather in the study
Research Strategy: Process of understanding and passing on the solution for the issue
which is being faced by the client is define as Research. There are two most commonly and
profound research Strategy in the market i.e. Qualitative and Quantitative research Strategy in
generall. Qualitative research type is the one in which in depth research conducted to understand
the non numerical form of the information and provide the outcome on the same form.
Quantitative research is just opposite of Qualitative research in which different outcome of the
research are carried out in the numerical form as different information are also been searched in
the same face in Qualitative research Strategy. To find out the solution of the issue faced by
British Airway Quantitative research Strategy is been reason behind the same is identified that it
was to difficult to present the date in numerical form.
Research Approach: Research approaches are regarded as a group of the assumption
which are generally made in regards of collecting and analysing the data which has been
collected (Jensen, 2017). Two approaches which can be considered by the scholar in the current
scenario is interpretivism and positivism research approach. Interpretivism research approach
consider the human interest which is related to the topic of the study, at the same positivism
research approach is the one which used to conduct the in depth research to find out the variety
of different type of universal truth and fact which used to govern the topic. Current study will
consider the interpretivism research approach reason behind the same is identified that it is very
important for the researcher to understand the human interest relate to the topic, hence it has
derived to select research approach.
6

Data collection: Data is the basis on which the outcome of the research is heavily
depended upon. Process of collecting that source of the information only known as a Data
collection method. In the field of the research there are two profound data collection which is
mainly used by different researcher in the market. Namely Primary data collection and
secondary data collection. Primary data collection is a kind of data collection in which scholar is
determine to collect fresh data in the market it is the data which is collected for the very first
time. At the same time Secondary data in the research can be collected by the way of source who
for their purpose has already collected data in the past. In the current study of the organization
both data collection tool will be used in general. Primary data will be collected by the way of
conducting a survey in which sampling size of the study will be used to gather the different sort
of primary data. To collect the secondary data in regards of the study different article and
journal related to the topic of study will be gather and scholar will go through the same as well.
Sampling: Sampling for the project will be selected by the way of simple random
sampling method under the probabilistic sampling size. 50 employee of organization will be
selected as a sampling size of individual (Litosseliti, 2018).
Data Analysis: In the current study the scholar will be using the thematic data analysis
tool, Under these Analysis tool scholar will be making variety of theme as well as will be
making variety of the graph to present the data in the better way in the organization.
Research Orientation: Research Orientation generally refers to variety of concept and
resolves around the problem solving and critical thinking as well in the organization. There will
be 8 step process will be followed in the organization 8 step orientation are Decide the topic,
Understanding the literature review, developing your theoretical and conceptual frameworks,
passing on research question, Understanding a research design, collecting data, analyzing data,
and drawing conclusions.
ETHICAL CONSIDERATION, LIMITATION AND CONTRIBUTION
Ethical Consideration
There are varieties of different type of ethical consideration which has consider by the
scholar at the time of conducting the research. Some of the ethical consideration which has been
taken place are as follows:
7

 At the time of making the questionnaire, scholar has make sure that Question which are
included in the research are conducted on a way that it do not impact any sort of caste or
the individual in the market.
 Scholar in the study has also made sure to take the consent of all the participant before
hand in the research (Almalki, 2016). This has eventually helped the respondent in
building well sort of trust with the participant.
 Scholar has also make sure that good sort of confidentiality has been maintain
throughout the project, as it is very important for the scholar to maintain a good sort of
trust and privacy of all the participant.
Scholar in the research has also make sure there is no sort of amalgamation which has been done
by any of the team member in the project to find out the outcome of the project.
Limitation
There were variety of limitation which was identified by the scholar in the process of carry out
the study in the research. Some of the limitations are as follows:
 Time allotted to complete the project was very limited to complete, for the same reason I
have taken help of all the team member and variety of different type of communication
tool in the project to improve the efficiency of activity. This has helped the researcher in
completing the study in better way.
 It was also very difficult to find out the best source through which different data can be
collected in the study. For the same reason I have taken help of tutor in the organization
to get checked the source of variety of information which has been collected in the
research.
 Another limitation which was identified by the scholar is that it was very difficult to
communicate with variety of different type of team member in the project to conduct the
study.
Contribution
The project will contribute for making variety of different type or decision in the
organization, also this project will provide good sort of contribution for the researcher who will
be conducting any other sort of the research on the basis of the same in the future (de Melo‐
Diogo and et.al., 2017).
8

TIME LINE
Task Mode Task Name Duration Start Finish Predecessors
Auto
Scheduled
Formulation of research aim
and objective 5 days Fri 2/21/21 Thu
2/27/21
Auto
Scheduled Project management plan 6 days Fri 2/28/21 Fri 3/6/21 1
Auto
Scheduled Research methods selection 8 days Mon 3/9/21 Wed
3/18/21 2
Auto
Scheduled Formulation of questionnaire 3 days Thu 3/19/21 Mon
3/23/21 3
Auto
Scheduled
Sending questionnaire for data
collection 4 days Tue 3/24/21 Fri 3/27/21 2,4
Auto
Scheduled Collecting of data 6 days Mon
3/30/21
Mon
4/6/21 5
Auto
Scheduled Data interpretation 10 days Tue 4/7/21 Mon
4/21/21 6
Auto
Scheduled
Conclusion and
Recommendation 4 days Tue 4/21/21 Fri 4/24/21 7
Auto
Scheduled Formatting 8 days Mon
4/27/21 Thu 5/4/21 8
Auto
Scheduled Taking feedback 8 days Thu 5/4/21 Mon Fri
5/12/21 9
Auto
Scheduled
Doing changes as per the
feedback provided 9 days Fri 5/12/21 Mon
5/24/21 10
Auto
Scheduled Final submission 1 day Mon
5/24/21
Mon
5/24/21 11
CONCLUSION
The above report conclude the overview of the project and Aim & Objective of the project.
After that report concludes the rationale of conducting the project and Literature review of the
same. After that report concludes perspective and different methodology which can be used to
conduct the study. After that report concludes Ethical consideration, limitation and contribution
of conducting the study for the organization.
9

REFERENCES
Books and Journals
Almalki, S., 2016. Integrating Quantitative and Qualitative Data in Mixed Methods Research--
Challenges and Benefits. Journal of Education and Learning.5(3). pp.288-296.
Barker, M and et.al., 2018. Intervention strategies to improve nutrition and health behaviours
before conception. The Lancet, 391(10132), pp.1853-1864.
de Melo‐Diogo, D and et.al., 2017. Strategies to improve cancer photothermal therapy mediated
by nanomaterials. Advanced Healthcare Materials, 6(10), p.1700073.
Gössling, S., Scott, D. and Hall, C.M., 2020. Pandemics, tourism and global change: a rapid
assessment of COVID-19. Journal of Sustainable Tourism, pp.1-20.
Iacus, S. M. and et.al., 2020. Estimating and projecting air passenger traffic during the COVID-
19 coronavirus outbreak and its socio-economic impact. Safety Science, p.104791.
Jensen, M.F., 2017. Reconciling Anti-essentialism and Quantitative Methodology. Kvinder, Køn
& Forskning, (1), pp.8-17.
Litosseliti, L. ed., 2018. Research methods in linguistics. Bloomsbury Publishing.
Mehta, P. and et.al., 2020. COVID-19: consider cytokine storm syndromes and
immunosuppression. Lancet (London, England), 395(10229), p.1033.
Nicola, M. and et.al., 2020. The socio-economic implications of the coronavirus pandemic
(COVID-19): A review. International journal of surgery (London, England), 78, p.185.
Quinlan, C and et.al., 2019. Business research methods. South Western Cengage.
10