Strategic International Business Management PDF

Assessment Brief Form
Module Title: Strategic International Business Management (RKC)
CRN: March 2018
Level: 7
Module Leader/
Assessment set
by:
Dr Kathy Hartley
Assessment
title: Final Assignment
Assessed
intended
learning
outcomes:
On successful completion of this assessment, you will be
able to:
Knowledge and Understanding.
1. To comprehensively evaluate theories of leadership /
motivation / change management and their effective
implementation in an international context.
2. To critically appreciate the management of diversity in a
cross-cultural context.
Transferable/Key Skills and other Attributes.
1. Critically analyse and apply key ideas and concepts via
comprehensive research relevant both to the subject area
and to professional practice in the field.
2. Use terminology associated with the subject area
accurately and in a way, which demonstrates
sophisticated knowledge and understanding.
3. Develop and enhance individually and/or collaboratively
effective written and/or oral communication skills for both
specialist and non-specialist audiences.
Weighting
within module: This assessment is worth 50% of the overall module mark.
Task details and
instructions:
Read the case study at the end of this assignment
brief and then complete the following tasks:
1

Write a report explaining why Jan may be encountering the
difficulties he is facing and to make recommendations as
to how he should proceed, in order to implement this
change successfully.
Your report should address the following:
1. The people management issues that potentially
underpin the difficulties Jan is facing (30 marks) – 900
words.
2. The steps that Jan should take in the short and medium
term, to get the launch of the new product back on track
(40 marks) – 1200 words.
3. The leadership style(s) that Jan should adopt in this
process, including the reasons why (20 marks) – 600
words.
4. Any decisions or support that might be needed at board
level to help improve this situation (10 marks) - 300 words.
Your answer should be written as a report, with headings
and sub-headings.
You should draw on and reference theories of leadership
and change management*
Useful Resources
Via the University of Salford Library:
Books:
 Bridges, W. (2009). Managing Transitions: Making
the Most of Change. 3rd edn. London: Nicholas
Brealey.
 Carnall, C.A (2007). Managing Change in
Organisations. 5th edn. Harlow: Prentice Hall.
 Hayes, J. (2014). The Theory and Practice of
Change Management. 4th edn. Basingstoke:
Palgrave Macmillan.
Journal Articles:
 Brisson-Banks, C.V. (2009). Managing Change and
Transitions: A Comparison of Different Models and
Their Commonalities. Library Management, 31
(4/5), 241-252.
 Kotter, J.P. (1995). Leading Change: Why
Transformation Efforts Fail. Harvard Business
Review, (73) 2, 59-67.
 Schein, E. (2002). The Anxiety of Learning. Harvard
Business Review, 80 (3), 100-106.
On the Internet:
 Prosci’s ADKAR model (a goal-oriented change
management model to guide individual and
2