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Implementation of Business Strategies

Added on -2019-09-13

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Assessment Briefing for StudentsAssessment brief number 7BE002 Strategic Management: (20 credit)Module leader:Academic Year: 2016 /17Module assessment detail (approved at validation as amended by module modification)Module code &title7BE002Strategic Management Module Learning outcomes:LO1Critically evaluate the underlying concepts and theories of strategicmanagement and the relationship between strategy, stakeholder aspirations and governanceLO2Demonstrate understanding and awareness of current and emerging Economic, Political, Legal and Cultural factors and critically evaluate those which will have an impact on strategic management in an international contextL03Formulate business strategies in a systematic way , and develop criteria in order to evaluate and select those most likely to prove successful for a particular organisationLO4Develop plans for the implementation of business strategies, presenting strategic proposals to stakeholders in a persuasive and authoritative manner.Assessment types1 – Strategic Management Project2 – Strategic Professional Development PlanWeightings70%30%Submitted as a Portfolio100%Important requirements Mode of Working: Individual Presentation Format: PortfolioAssessment limits (in accordance with UWBS assessment tariff) 6000 words, excluding appendicesDo clearly state your name, student number and supervisor when submitting work.
Always keep a copy of your work. Always keep a file of working papers (containing, for instance, working notes, copiedjournal article and early drafts of your work, etc.) that show the development of yourwork and the sources you have used. You may need to show this to the tutor at some point so notes should be clear and written in English. This is an important requirement. There may be circumstances where it is difficult to arrive at a mark for your work. If this is so you may be asked to submit your file within 3 working days and possibly meet with your tutor to answer questions on your submission. Explanation of submission requirements and further guidanceAssessments are subject to a word limit to ensure consistency of approach across all modules. Your work should not exceed the limit indicated (excluding appendices). Donot feel that you have to “achieve” this word count in your work. What is important is that the work satisfies the stated learning outcomes which are articulated through the assessment criteria (see following page).Care is taken to ensure that work has been marked correctly. Dissertations are double marked and an independent expert from outside the University on batches ofwork.Your work will not be returned to you but you will receive detailed feedback explaining how your mark has been arrived at and how your work could have been improved upon.Always use the Harvard style referencing system. The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies and develop your academic skills including a guide to Harvard.Expensive or elaborate bindings and covers for submissions are not required please refer to guidelines in the dissertation resources topic on presentation.The Business School has a policy of anonymous marking of individual assessments which applies to most modules.Avoid academic misconductWarning: Collusion, plagiarism and cheating are very serious offences that can result in a student being expelled from the University. The Business School has a policy of actively identifying students who engage in academic misconduct of this nature and routinely applying detection techniques including the use of sophisticated software packages.Please note: Turnitin folders have been set up for draft and final submissions for you to check your work 2 week prior to submission. You then have time to revise any suspect areasof the work prior to formal submission. All students must submit work to these folders and your tutor will check that you have done so.
Assessment Brief/ TaskThe detailed requirements for this task are as follows:The portfolio is comprised of the following sectionsA Strategic Management Project- 4000 words excluding appendices and referencesA Strategic Professional Development Portfolio (PDP) – 2000 words excluding appendices and referencesAt the due date you will submit both parts of the portfolio together, as a single document. Appropriate coversheet should be used. Presentation should be of professional quality. Referencing and citations must adhere to version of Harvard Referencing style. File Size is maximum 10MBAssessed task No 1, Strategic Management ProjectThe purpose of the strategic management project is to apply the concepts and techniques learnt in the module to the analysis of real-world situations or problems, and to critically evaluate different approaches to addressing managerial problems.ContextYour boss has asked you to craft a restructuring strategy [around some identified business problem(s)]for the company you work for. (If your company is a large one, then focus on a strategic business unit or department. The structure will be aimed at your designation level ie supervisor, team leaders, unit head, head of strategic business unit, CEO etc. Frame the issue at your level so that you are familiar with issues. For example if you are a supervisor it would be inappropriate for you to look at International diversification but this might be something for the CEO.If you are not employed in a company, exceptionally select a well-known local company and use the same criteria. Delve down to the lowest level commensurate with your designation. The organisation must be approved by your tutor.Not for profit organisations are fine too. Your tutor will need to approve the company chosen. Your remit, inthe form of a strategic management project will be to propose a new design, approach (solution) to restructuring that would make the company more efficient and competitive.The project is to be undertaken in a number of formative phases, culminating in a final written report. In phase 1 you will write proposal for your boss (tutor) to set the parameters and scope of the restructuring.You will discuss this with your classmates in seminars and get feedback. Phase 2 will be a critical literature review. Your task will be to review research from a range of scholarly articles that relate to organisational structure design issues you are addressing. This is an opportunity to strengthen the project rigour with further theoretical insights. The core text book and supplied articles will form the backbone of the literature review but other strategy literature can supplement this too.You will have learnt from the research methods classes in 7MG001, a literature review is a discussion of the published information on your topic area. It is also a critical, evaluative synthesis, showing the relationships between various writings and how they relate to your own work. A literature review is not a simple summary of a series of articles. A good literature review will look at the research that has been done and synthesise or pull together those elements that are similar or most pertinent to the themes you have chosen.

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