Student Email Assessor Name Assessment due date Submission date Submission date Submission date Submission date Submission date STUDENT DECLARATION

ASSESSMENT COVER PAGE
BSBMKG502 Establish and adjust the marketing
mix
Please fill out the following
Qualification 10118NAT Diploma of Social Media Marketing
Student number
Student name
Student email
Assessor name
Assessment due
date
Submission date
STUDENT DECLARATION
I declare that:
 This assessment is my own work, based on my own study and research and no part of it
has been copied from any other source, except where due acknowledgement/reference
has been made.
 If this assessment was based on teamwork, as authorised by the trainer, I have not
submitted the same final version of any assessment material as another student.
 I have not previously submitted this assessment or any part of this assessment for this or
any other course/unit.
 I have kept a copy of my assessment.
 I give permission for my assessment to be reproduced, communicated, compared and
archived for the purposes of detecting plagiarism or collusion and to fulfil Queensford
College’s requirements as an RTO.
 Any assessment deemed unsatisfactory will require me to undergo reassessment which
may be different to the one originally submitted.
 I am aware that in the event that I disagree with the assessment outcome I have the
right to appeal that result. I will follow the complaints and appeals process.
Student Signature: Date:
FOR ASSESSOR
Result  SATISFACTORY  NOT YET SATISFACTORY
FINAL OVERALL
RESULT (if
applicable)
 COMPETENT  NOT YET COMPETENT  NOT
APPLICABLE
If final overall result not applicable, indicate what is still required.

QUEENSFORD COLLEGE SOCIAL MEDIA MARKETING
BSBMKG502 Establish and adjust the marketing mix
 Log Book  Workplace Observations
 Other List:
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Signature
Date:

QUEENSFORD COLLEGE SOCIAL MEDIA MARKETING
BSBMKG502 Establish and adjust the marketing mix
ASSESSMENT SUMMARY SHEET
To be deemed competent students must have a satisfactory result recorded for each
assessment activity. If a result is not satisfactory for any assessment task, the
trainer/assessor will determine the training and assessment tasks to be completed.
TASK 1 - KNOWLEDGE QUESTIONS
 SATISFACTORY  NOT YET SATISFACTORY  NOT APPLICABLE
TASK 2 - KEY TERMS AND DEFINITIONS
 SATISFACTORY  NOT YET SATISFACTORY  NOT APPLICABLE
TASK 3 - CASE STUDY
 SATISFACTORY  NOT YET SATISFACTORY  NOT APPLICABLE
TASK 4 - PROJECT
 SATISFACTORY  NOT YET SATISFACTORY  NOT APPLICABLE
Feedback to Student
The student has been given feedback and informed of the assessment result and the
reasons for the decision.
Trainer/Assessor
Signature
Date
Other
Resubmission Date
Is this assessment
subject to an appeals
process
 Yes  No
Outcome of appeal

Assess
or
Guide
RTO No. 31736 |CRICOS 03010G
Social Media Marketing
Assessment Kit
BSBMKG502 Establish and
adjust the marketing mix
Student
Name:
Student
No.
Email: Phone No.
OFFICE USE ONLY
Document name BSBMKG502 Establish and adjust the marketing
mixAssessment Kit
Person
responsible Head of Operations
Issue date Version 2 March 2017 Status Released
Document control management – Uncontrolled when printed

QUEENSFORD COLLEGE SOCIAL MEDIA MARKETING
BSBMKG502 Establish and adjust the marketing mix
Copyright
Copyright © 2016 Malekhu Investments trading as Queensford College. All rights reserved.
Version control & document history
Version Summary of modifications made
Version 2 March
2017
Version 2assessment material created & mapped for Dip Social
Media Marketing
Assessment Kit| Version 2 March 2017 Page 5 of 36

QUEENSFORD COLLEGE SOCIAL MEDIA MARKETING
BSBMKG502 Establish and adjust the marketing mix
ASSESSMENT INFORMATION – STUDENT
General Information
This assessment is suited as a summative assessment in a learning and assessment
pathway. The timeframe and deadlines for the assessment will be negotiated
between yourself, the student, and your assessor. Your assessor could be the same or
a different person to your trainer.
In order to be assessed as competent, you will need to show sufficient evidence which
demonstrates that you can perform the required competencies to the required
standard. You also need to show you can demonstrate these skills, attitude and
knowledge consistently, confidently and sometimes in a variety of situations.
Gathering evidence
Queensford College Assessors will use a variety of methods for gathering evidence.
Assessments will be made up of a combination of the following tasks:
Question and Answer - (written or verbal) - You will have a set of written questions
to complete. Your assessor is likely to ask you to verbally verify some of your
answers.
Project - You will need to complete one or several projects that relate to the
simulated work environment. This will allow you to demonstrate the application of
your knowledge and skills as required by the unit/s of competency.
Activities - You will need to complete activities that relate to the simulated work
environment to demonstrate your understanding of the unit/s.
Assessor Observation/Demonstration - You will be asked to demonstrate some
tasks directly to your assessor. This may happen, either in the classroom or in a
simulated work-environment as you perform your usual tasks/ duties.
Please make sure to write your name on all assessment documents.
If you do not agree with an assessment decision you have the right to appeal. See
other attachment
Note: Please ensure that all work/evidence provided is your own. If you are found to
have submitted work other than your own, your enrolment may be cancelled and you
may be withdrawn from the program. Your signed Student Declaration forms part of
the assessment record. For further information, please refer to your Student
Handbook.
Assessment resources
For classroom based assessments, your assessor will provide you with all necessary
resources to complete the assessment tasks. For simulated workplace based
assessments, Queensford College will ensure that you have access to the resources
you require to complete the assessment tasks.
Please note
Assessment Kit| Version 2 March 2017 Page 6 of 36

QUEENSFORD COLLEGE SOCIAL MEDIA MARKETING
BSBMKG502 Establish and adjust the marketing mix
The practice of plagiarism or collusion is prohibited. Plagiarism is the practice of taking
someone else’s work or ideas and passing it off as one’s own work and collusion is the
presentation another person’s assessment as one’s own and/or providing your own
work to another person to allow them to pass it off as their own.If you are unclear
about any of the requirements for this assessment, please discuss this with
your assessor.
NOTE – Re-assessment:
Students will have a maximum of two (2) reassessments attempts if competency
is not achieved in the first instance.
The final grade of ‘C’ for Competent or ‘NC’ for Not Competent is only given at the
completion of the unit of competency when all components or parts of the assessment
are graded as ‘S’ for Satisfactory. Unsatisfactory results are marked as NS.
Elements for Competency Demonstration
Elements for Competency Assessment:
Performance Evidence:
Evidence of the ability to:
 Report on activities undertaken to establish a marketing mix in an organisation,
including information on each element of the mix, such as:
- customer service levels
- product or service distribution
- product or service pricing
- additional products or services, if any
- product or service promotion
 Report on success of marketing mix activities developed, including coverage of
any necessary adjustments made
Knowledge Evidence:
To complete the unit requirements safely and effectively, the individual must:
 Outline organisational policies, procedures, products and services related to
marketing
 Describe principles and concepts of marketing such as consumer or buyer
behaviour and elements of marketing mix
 Outline and explain statistical techniques used to gather and analyse
marketing information
Assessment Kit| Version 2 March 2017 Page 7 of 36

QUEENSFORD COLLEGE SOCIAL MEDIA MARKETING
BSBMKG502 Establish and adjust the marketing mix
Foundation Skills:
Reading
 Evaluates and comprehends textual information from a range of sources
Writing
 Documents results of analysis of marketing mix
 Presents analysis results in required format
Numeracy
 Evaluates financial and marketing data using whole numbers, decimals and
percentages to make accurate calculations
Navigate the world of work
 Monitors adherence to organisational policies and procedures and considers
own role in terms of its contribution to broader goals of work environment
Get the work done
 Develops plans to manage relatively complex tasks with an awareness of how
they may contribute to longer-term operational and strategic goals
 Makes decisions by systematically analysing information, identifying and
evaluating options against set criteria, and choosing most appropriate option
 Evaluates outcomes of decisions to identify any required adjustments
Assessment Kit| Version 2 March 2017 Page 8 of 36
Please note:
This assessment is made up of four Tasks. Task 1 and 2 can be completed in
this workbook and handed into your facilitator or uploaded into the Workbook
Task 1 and 2 submission link online.
Task 3 and 4 can also be handed to your facilitator or submitted online using
the Task 3 Case study submission link and the Task 4 Project submission