This presentation provides an overview of Manchester Press Café, a restaurant in Australia. It covers the company's background, vision and mission, external and internal analysis, competition analysis, and recommendations for further improvement. The presentation is relevant to the subject of the restaurant industry.
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Manchester Press Café – Restaurant industry
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Table of content Introduction About company Vision and mission Situation analysis external Internal analysis Competition analysis Positioning map SWOT analysis Explanation of three opportunities and threat Recommendation for further improvement CONCLUSION REFERENCES
INTRODUCTION Externalenvironmentiscomposedofall related outside factors which are influence the impact of operations of business. As per that, present presentation is based on the “Manchester Press Cafe” which is located in Australia.
Overview ofManchester Press Café Café established by whomNir kalif and Issy Shaked Nature of businessFood services and coffee services Services of caféProvide the food quality of services, home delivery and booking services Customers segmentYoungster and college aged customers
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Continue… Employees of company93 Growth of companyExpanding in other countries o attract more customers. Industry typeRestaurant industry Organizational structureDivisional structure
Vision and missions. Vision: To provide the best quality of services to their customers in order to attract more customers. Mission: To inspire and nature of the human spirit. To be over customers are more favourite place by provide better quality of food for satisfying needs of customers.
Situation analysis – external In order to complete external analysis of company here is included PESTLE analysis for Manchester Press Cafe are as follows: Political factor Economical factor Social factor
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Internal situation analysis Resource of company Land Human resources Technology Raw material Production department
Competitionanalysis NameSizePositionMarketing segment StrengthWeakness BelaromaIt is the part of Australian coffee landscapefor moreoverthan 50 years. Backed byspecialist supportof7 mileswhole salesteam, Belaroma producetheir coffeebybest equipmentand servetoits consumers effectively. Belaroma is one ofthemost suitabletrend setters in coffee sector around the world,they knownfor remarkablecafe culture.They hadontop positionwithin market place. Company follow psychographic and demographic segmentation strategy to target their market. Theyhavethe featureof Australian coffee scene,theyare abletoproduce tastycoffeefor itsconsumers andableto maintain trust of people since for so longer. They areabletosell teaand chocolate beveragesthat strengthenits brandimagein They only focus onmaking coffeetasty insteadof preparingother beverages.
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CONTD… Danes CoffeeIt is one of the younger coffee supplier brands inAustralia, foundedin 1995by Danish Woman. Company operatetheir businessin HongKong and Sydney. Danes coffee is favourite amongmany officer workers in nation. They areatthird positionin coffee industry. Organization uses Demographic segmentation strategy,they mostlytarget workers. Danescoffee areableto providetheir owncoffee grinders. Lack of online presence is one ofthe weakness,that lower down the performance of this brand.
CONTD… AromaAroma coffee is oneofthe leading Australian premiercoffee brands.They provideits service in large numberof consumersin effective manner. Company purchased coffeebeans fromBrazil, Indiaand Tanzania. Aromacoffee cafegainfirst positionwithin theirsectorin Australia. Aromaused demographic segmentation strategyfor adult people. Uniquetastein coffeeis strengthofthis company,that attractpeople towardsbuying their products. Beans collectedby Aromafrom different nations at too muchtime, thatimpact on manufacturin g procedure.
Positing map
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PESTLE analysis PoliticalReduction in tax rateGrowth opportunity EconomicalRecessionThreat SocialChange in taste or preference Threat TechnologicalFood technologyOpportunity LegalFood and safety actOpportunity EnvironmentalClimate changeThreat
SWOT analysis Strength- Manchesterpresscafehaveskilledand professional workers who are able to produce tasty coffee for its target market. Organization is able to offer different types of beveragessuchassandwiches,bagelsand healthy food to its consumers. Weakness- Lackofpromotion,decreasethe productivity of business, they do not focus on makingeffectivepromotionalstrategiesthat help to increase their online presence and work inordertosetpositiveimageinmindof consumers.
CONTI… Opportunity- Advancement of digital world, give one of the best opportunity to Manchester Press cafe thatthey can useto gain customer attention. Differenttypesofbeverageswhen company will include in their menu they can gain more consumer attention. Restructuring design of building or café where they parking facility drive people to visit gain and gain. Threat- Well reputed brands in F&B sector give tough competition to organization as they build strong image in market that threaten Manchester cafe. Threat of substitute products Changeinpreferencesofconsumers according to trends and healthy diet threaten Manchester to deliver products accordingly.
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Explanation of three opportunities and threat Opportunity- Digital technology-It is one of the best opportunity for Manchester Pres café, that they can used gain competitive edge. Different types of beverages-Availability of Food and Beverage items gain people attention, that is another opportunity for company to do this. Restructuring Café-Manchester press café can restructure place and make plan to design some creativity.
CONTI… Threat- Threat of substitute products-The availability of substitute pro0ducts posses threaten for Manchester Press café. It increase the threat of losing consumers and decrease customer base. Existing companies market reputation-In Café sector, existing restaurants and cafes build their great image that threaten Manchester to progress. Changes in consumer preferences-Manchester Pres café faced difficult situation, it threaten them to retain people with business for longer. According to changes in life style consumers make changes in their eating habits.
One threat and Opportunity Threat- Existing Café reputation and strong image in market- Opportunity- Digital technology implementation within existing business practices
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Recommendation for further improvement In order to increase productivity and profitability, Manchester Press Cafe is recommended adopting digital technology for promoting their brand. They are highly suggested to use social media platform where the presence of people are large. It helps to build its image in market and reduce threat effectively. In order to reduce threat of existing brand image that make barriers in growth of Manchester, they should promote brand products and generate awareness. Manchester press café gain the opportunity to build their great image in market, they should restructure its café and make its more attractive.
CONCLUSION From above analysis it has been concluded that Manchester press cafe reduce the negative impact of external factor, by adopting different techniques. To reach at high position, they are able to used social media marketing.
References Yang, J. and De Magdalene, P., 2018. Exploring innovation process in the internet café sector in Hamilton. Hunter, P. G. and Spooner, N. A., 2017. Investigation of the role of the production process on the luminescence of sea salt products.Geochronometria.44(1). pp.121-128.
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